How Can You Steal Content Ideas from Your Competitors

Publishing quality content is the best way to promote your website or your service. This is the best way you can initiate your brand’s growth. If people like what you have shared, they will come back for more of your contents. However, there is a great challenge which most of the bloggers face when trying to write great contents for their blogs.

Bloggers spend hours trying to generate effective content ideas for blog posts. However, more than often the time spent on the blog posts does not go anywhere.  They don’t get to see any traffic. They don’t get to see the desired engagement either.

So, when you are not getting any traffic or reach, you need to find a wise way to generate great content ideas for websites. You need to derive ideas from your competitors. In other words, you need to steal ideas from the competitors.

However, stealing does not refer to copy pasting. Stealing means getting the idea and then expressing it in your words, supported by your own research data. So, what are you going to do about it? How are you going to go about it?

The problem with generating effective content idea for blogs is – an idea might seem new to you. However, with a little digging you might see that the ideas have been explored many times before.

This is why, your safe bet is to keep an eye on the competitors’ blogs and see what they are posting. Once you find some new idea, you can always explore it to see where you can go with it.

However, everything follows a path. There should be a plan in everything. So, before you start exploring the competitors’ blog, you need to understand the competition types.

Types of Competitions

To generate effective content ideas for blog posts from your competitors you first need to segment your competitions. There are too many types and you need to understand them all if you really want to effectively steal ideas from your competitors.

So, the traditional competitors are the direct and the indirect competitors. Other than these, you will find replacement competitors. The direct competitors are the obvious ones who will give you the biggest competition. These competitors offer the same service and product that you sale.

If this is direct competition, then what is indirect competition?

The indirect competitors are those who have multiple services and products. One of these services or products is similar to yours. These are the competitors who will focus on the same business, but they have their attention span divided between different products.

While you might not have a hard time identifying these two categories, you might face trouble while identifying the replacement competitors. These people don’t share the same business or sell same products. Yet, they are going to reduce your customer base.

Let’s just look for an example. A crystal seller cannot be a competition for a medicine seller, till the time the crystal seller claims to cure ailments through healing. So, even though these two business owners sale different products, they might sometime in the future can compete for the same people.

A little research will get you the clear picture. Through a quick market survey you can identify these three types of competitors.

Decipher the Attention Grabbing Secret

So, how are they getting people to notice them? To generate effective content idea for blog, you need to find out what makes them so famous. You need to find their promotion secret.

Now, you need to find out whether they are paying to get promotion. This means you need to find out what tools are they using to get the promotional scoop. You might ask – how are you going to get that kind of information.

You see web world is an amazing place. Here you are going to find countless tools online which will help you find this type of information. You will be able to know what kind tools your competitors are using. You will be able to find out the source of the traffic that they are getting. It will be easy for you to understand how they are going ahead.

SEO Strategy

So, once you have deciphered the traffic secret, you have another step to cover. You need to figure out their SEO secret. By figuring out their promotion secret, you already know their targeted keywords. Now, you need to target the keywords that they are not focusing on yet. This is going to give you a firm promotional boost.

While you target different keywords, you should follow the same SEO tactic. This is the easy way to earn optimization push. You will get same ranking but the keywords will be different.

Yes, it takes a little hard work. But, you must do this for success.

Assess Social Media

Social media platforms are effective tools which can give you the right promotional boost. You need to run a quick assessment of your competitors’ social media promotion.

Where are they hanging out and how they are opting for engagement are the questions you need to explore. So what should you look for? You need to look for their recent posts. You need to look for the images they are sharing. You also need to look for the content approach. How are they addressing the readers? Are they running social media ads?

Content Strategy

Finally, you need to decipher their most important strategy – content marketing strategy. You will see that some of your competitors are publishing one after another blog post and videos. You would wonder how they get their ideas.

Your competitors are most likely to be using some kind of tool to generate the content ideas. These tools just require the bloggers to enter the targeted keyword. Once you have run a search, you get loads of content ideas.

Once you have gotten the ideas from the online tools. You need to see the length of contents your competitors are using. You must follow the same word count limit and approach for effective result.