How the Advanced Call Tracking is Helping the Marketers

Marketers are putting the focus on the fact, that the journey of a buyer is not linear anymore. It's rather complex and here the marketer needs a lot more research and effort to understand the psyche of the customers. There are several mediums through which the customers have the potential to connect with their desired brand. Here the marketers too need to buckle up and create the brand image in every such platform. There is a need to bridge the offline and online market, there is a need to track the service and get an analytics of the entire online marketing.

Here comes the need for call tracking. Earlier a call tracking solution was only provided by a call center. They were used for checking the quality of the call, service provided to the customer, call time, volume and gather basic customer information. But these days, digital marketers’ demand of call data is at peak and thus the advent of new platforms and technology that will be of help.

 

Why is it Important to Analyze Phone Calls?

In the course of a few years, a lot of money has been invested in advances that make marketing insights. The technology has brought together digital touch points that frequently offers incredible outcomes. The brands in which telephone calls speak to a noteworthy part of the buyer's journey were helped for better offline and online sync. Advertisers who think about inbound calls require more context. They need to see all the touch points that prompted a call and what occurred amidst the call so they recognize what move to make after the call.

Call analytics intended for marketers offer the kind of information and measurements from telephone calls that you've turned out to be familiar with getting from advanced digital touch points. Much the same as you track the number of clicks from an email campaign. Call tracking gives information from inbound calls like customer demographics, call results, length, call volume, and the keywords that will enable you to target promoting that drives telephone calls.

But experts say that you must be aware when you are choosing the call tracking and analytics solutions to get the desired results. As you jump into marketing innovation that gives you call information, you will find that there are some more fundamental, conventional arrangements and present-day AI-powered platforms. This is what you have to know before settling on a choice.

 

What Does the Traditional Call Tracking Have to Offer?

At a point in time, the marketers have considered customary call following arrangement to handle the online-to-offline sync. These calls could give marketers with significant call information like call volume, call times and length, caller data and some level of campaign attribution. But there were some significant constraints for advertisers who need to use call information to influence their real-time marketing.

 

Features of Traditional Call Tracking

a. The intricate details of the long journey of clients before decision making are ignored.

b. Does not give critical analysis about the type of the call, for example, call drivers, call results and other discussion details.

c. Fails to give a detailed profile of the caller, for instance, they are unable to distinguish existing clients versus new clients.

d. Lacks the profound integration with other marketing stages that marketers need to arrange to assure better consumer experiences.

e. Cannot give sufficient information to automate the following stage of marketing that includes retargeting and suppression.

To clarify the idea here is an instance that will clearly say what exactly the drawbacks of the traditional methods were. Just suppose, you are having website analytics solution and the system only provides you information regarding web-page visit. There are no track referrals, consumer data, bounce rate reports or integration with any other system. A similar scenario was for the traditional call tracking system that gave marketers nothing but the basic analytics which was obviously not adequate. The traditional system is fine till the first steps of a marketer who are having the idea of the system for the first time.

 

The New and Advanced AI-powered Call Tracking

With better analytics, the system is being an aid to bridge the data gap. The present technology has been developed on the following factors where the old ones lack by uncovering new information about the call, crediting the call with the entire journey of the advanced customers. The information required to plan digital promotional activities after the call like retargeting and suppression are provided. This gives the sort of information and adaptability that you would be anticipating from online analytics and automated marketing tools.

 

The mentioned platforms provide:

1. Track calls and ascribe them to pre-call purchaser touch points like paid inquiry, social view, or email.

2. Unify information from different sources including CRM, web or other offline information to make a rich user profile.

3. Analyze telephone discussions with several tools to infer knowledge around call drivers, behavior patterns and results.

4. Push this recently developed insight out to whatever remains of the advertising stack for audience expansion, optimization, analysis, and marketing automation.

 

The marketers would be benefited in the following ways:

Upgrade Marketing Performance

Most marketers find quick value-for-the-money by applying newfound call insights to streamline their promoting projects and media spend. With AI-fueled call result, the prediction is possible with greater insight of the call quality with granular reports of the call. Through this, they are able to expand the marketing ROI. Since this information can be pushed into your chosen marketing tool, you can now relax and use real call conversion reports to automate marketing optimization.

Enhanced User Experience

With greater visibility of data, these advanced tools allow automation that personalizes caller experience. There are certain factors like shopping cart activity, page context, product knowledge, duration of the call, geological factors and much more that allows to qualify and understand the caller.

The call is just a part of the campaign. You require granular detailed data to comprehend why clients are calling, increase real-time experiences and analyze the discussions. With it, you will have access to a long-lasting approach with significant information.