How to Get Your Hashtags Trending on Twitter

Twitter is a huge social networking platform. From the latest political news to the hottest movie gossips, everything can be made trending by the use of a simple hashtag. Twitter even has a sidebar of the most happening hashtags. It is quite surprising that few marketers can get their hashtags trending so quickly and few don’t. How does this happen? Now the biggest question arises is how can you beat your competitors and get your hashtag trending on twitter?

 

There is a great chance of creating your brand name within a very short period of time if you can explore Twitter correctly. To get the maximum output, you first need to understand the Twitter hashtag trends, which can be a little tricky but not impossible to understand. Here are few tips to get your twitter hashtags trending:

 

Create a list of relevant hashtags

Do you ever find any gibberish hashtag doing the rounds on twitter? Do you ever find it to be trending? The answer is 'No' because people won’t be able to relate to meaningless hashtags. Before using Twitter to create a brand value, you must know that rubbish hashtags will attract negative comments, and ultimately you will end up losing a huge number of followers on Twitter.

 

To enhance the reach of your hashtag, you need to think and pen it down at least 30 to 45 days before starting the marketing campaign. Remember to keep all the Twitter hashtags meaningful. The list of hashtags that you create should be relevant to your brand. The customers reading your tweets should be able to relate to your brand, or else the campaign will fail miserably.

 

The hashtag should not be very long. According to the marketing gurus, you should not use more than 15 to 20 characters in your Twitter hashtag. It is better to avoid using two keywords together to form one hashtag. It is not easy to make the tweets trending on twitter. Therefore, you have to put in a lot of creativity to chalk out a whole marketing campaign on Twitter.

 

Twitter algorithm plays a vital role

You won’t be able to make your hashtag trending till the time you understand twitter algorithm very well. You need to follow few tips to get the desired attention. One of the basic rules of making the hashtag trending is by avoiding the use of any abusive words while tweeting.

 

For selecting the trending hashtags, you need to keep a close check on the tweets. To check the Twitter hashtag algorithm you can take the help of different hashtag research tools. These tools will not only show the related hashtags that will get you instant visibility but will also show you which are the less trending hashtags on Twitter. You can also follow marketing influencers related to your field to know what is trending and what is not. You just cannot pick a random hashtag and start using it. You can use tools to check the hashtag algorithm and then decide which one is closely related to your brand.

 

Keep up the conversation with a question

The main motive of being on any social networking platform is to gain attention and attract new customers. The best way to do it is by stirring up a conversation with the audiences. You can very creatively combine your hashtags with a question. This is a unique way of encouraging the users to respond back to your tweets. Once you get a response, you can start tagging them and keep the conversation going. Rather than just thanking the responder, you can add a little more value to the conversation by actually personalizing the chat.

 

This might prove to be a hectic job for one person to handle. In order to avoid messing up things you can assign a team to keep all the conversation going, however, this depends on the volume. You can prefer to give a one-word answer or reply back with an emoji, but chances are you will lose a potential future customer by doing so.

 

Try to build your audience every day

Can you ever get your hashtag trending without the help of the audience? Of course not, that is why it is extremely important to build up a new audience on a daily basis. After launching the hashtag marketing campaign, you will notice some conversations taking place, be a little prompt in responding back to them, as no one likes to wait in the social media platform for a long time.

 

Try including your hashtags in all your replies or wherever it fits in. you also need to encourage your set of audiences to use your stated hashtags in their tweets. This will add some extra value to the hashtag and your tweets. You can introduce speakers in your tweets as well but you will have to do it in a very smart way. Introducing randomly will confuse your audience.

 

At this stage spending, a little money will help you to build the audience properly. You can hire a professional social media marketer to take care of this job. Some paid promotional activities will enhance the reach of the hashtag. You can use hashtag tracker tools to check progress.

 

Create the buzz by hosting Twitter Chat with influential speakers

One of the best ways of gaining attention is by organizing a Twitter chat session with one of the influencers or a speaker. You need to do this event very thoughtfully, select the topic that would easily attract an audience.

 

You can invite experts to hold the chat session. While this continuous, you can act as the middleman and help the participants to get in touch with the speakers. This is one of the greatest opportunities where you can encourage your audience to ask questions to the influencers and speakers freely. This will help to create an organic engagement involving your hashtags.

Twitter hashtags can create a huge number of potential customers for your brand. With the correct measures, you can actually get your twitter hashtags trending in no time at all.