Is Influencer Marketing Effective – A Hard Look at the Changing Trends
Learn how you can use influencer marketing to promote your product.
Has influencer marketing lost its’ effectiveness? This is a question which the modern day digital marketers are asking now. Since each year marketing trends change, this is a valid question to ask.
So, is it true that influencer marketing is dead already? Should you forget about the influencers and look elsewhere for your brand ambassador? Let’s take a closer look at the questions and try to find effective answers.
Influencer Marketing – A Quick Look
Influencer marketing is not a new trend. It has been around in the past as well. However, since the year 2004, it has flourished and become famous enough to make every blogger want to be an influencer.
Within few years influencer marketing has seen unexpected success. This is why – in the mid of 2018, the marketers are wondering – is it the end already?
The main question here is – should brands invest money in influencer marketing? To be frank influencer marketing is not yet dead. It is still around and it is still making money for the brands. However, there are issues which make the future of this type of marketing uncertain.
Recently even after using influencer marketing some big events witnessed failure. After this, the brands have decided not to attach the big names with their companies.
So, now the question is – should you shun influencer marketing totally or should you use some essential alternative while still using the influencer marketing?
Pay Attention to Experimental Marketing Strategy
The problem with the modern day marketers is – they frequently forget that there is a world beyond the digital realm. They forget that the people are not always online. They forget that the target customers can be reached outside the digital world as well.
Here comes the effectiveness of the live concert or live events. The fact is, live events like seminars or talk shows bring in a unique experience that is real life. If the organizers can make the live event interesting, participants will talk about the event on social media. This will create a huge buzz around the digital world.
This is why – even when you are planning to use influencer marketing to expand your brand value, don’t forget the essentiality of the live event. You need to merge these two elements together to build a great strategy for brand promotion.
Invest Money On Creating Videos
The fact is video marketing is not a fad. This marketing is here to stay. This is why every brand should invest money in making videos. If you are undecided about video marketing, you need to know that this marketing type is becoming mainstream marketing with time. If you don’t take advantage of the marketing, you are going to lose out of valuable customers. This is why – it is time to merge video marketing with the influencer marketing.
Experts are claiming that in next two years – video marketing is going to consume a major part of the marketing process. To succeed in brand promotion, you need to indulge in video marketing even if you are thinking of hiring an influencer for brand promotion.
Use Social Media Apps
Well, the fact is – you have lots of ways to promote your brand. There are ample sources and platforms which enable you to bring your brand before the eyes of the target customer. This luxury was not available in the past. However, availability of the sources does not make brand promotion easy for the modern marketers. With the growth of marketing platform, the competition is growing too.
So, now, you can use social media apps like WhatsApp, Facebook or Twitter messengers to get hold of the target customers. These apps are in demand these days. This is why – using these apps can be a wise idea for the modern-day marketers.
These apps give you the luxury of being where the targeted customers are. However, even though the social apps help marketers to come together with their target customers, many marketers don’t use the social apps.
In fact, it has been seen that around 80% of marketers don’t use social media apps for the purpose of marketing. Since 80% marketers are not using the social apps, you have the chance to grow your brand through social media apps.
Therefore, create a strategy to attract target customers through social apps. This will help you create right communication with your target customers.
Influencer Marketing – How to Make it Successful
Even though influencer marketing strategy has seen some failures, it does not mean that you should shy away from this totally. There is still potential for this type of marketing. If you can use it properly, you can still make a huge return from the influencer marketing campaigns.
However, you need to go through a lengthy procedure before you create a strategy for influencer marketing.
Study the Market
It is essential that you invest some time studying the market. You need to look at the other brands and try to find out what they are doing. Once you see how the others are using influencer marketing, you will be able to create your own strategy for the similar type of promotion.
After creating your strategy, you have two important tasks. You need to identify the influencers and you need to create a working structure. You need to decide how you are going to use the influencer. This is an essential decision and you need to make it carefully.
Take Slow Steps
The key to success is planning. You need to invest time planning the marketing process. If you think your task has come to an end after hiring the influencer, you are making a mistake. You need to invest time in creating content. You need to identify the content type as well.
Would you create blog posts or video content? Which type of content will appeal to your customers? These questions need to be answered once you have hired the influencers and explained the work structure.
Progress Monitoring Strategy
Lastly, you must have a progress monitoring strategy before you launch your product. This will help you understand whether you are going the right way with the influencer marketing strategy or not.