Launching a Brand Ambassador Campaign – What You Need to Know

Social media has become the key element of marketing. All the companies, regardless of their size and industry, have at least one social media page. Be it Facebook or be it Twitter, social presence is the first thing marketers look for after registering the company.

Yet, there are times when despite all the social media efforts, people fail to get ROI. This takes place because people fail to understand which social media platform will be beneficial for their brand.

However, here is one simple setback which the marketers are not being able to fully overcome. Even if they identify one social media platform as the core profit-making platform, measuring ROI from each published post becomes a difficult feat.

So, in a situation like this – the best possible way out comes in the shape of collaboration. More and more marketers are joining hands with the brand ambassador for this reason.

Brand Ambassadors Decoded

Using brand ambassador is a common marketing strategy. However, with the flourish of social media, this strategy has acquired a new life. Today, brands, regardless of the size, hire people to expand their value.

Brand ambassadors when chosen right can offer value to your brand. They can expand the brand visibility as well. another essential thing you can get by using brand ambassador is – brand awareness.

There are ample of benefits of using brand ambassadors.

Benefits of Brand Ambassadors

If you want an effective social media marketing strategy which will engage people, you need to hire someone to represent your brand. The fact is brand ambassadors add a human touch to a brand. People connect to a face and a voice which the brand ambassadors lend. People usually don’t connect to a logo anymore. This is one of the benefits of using brand ambassador campaigns. You will present to your customers a face and a voice.

There is an essential element which brand ambassadors help brands to accomplish. They help the brands to get social reach. If you are eyeing a vast number of visitors, you need to have a unique marketing strategy. Brand ambassador campaign can help you get the social media exposure. Usually, people who work as brand ambassadors have a solid social media presence. They can use their reputation to get you social media exposure as well.

  

Increased traffic is another benefit of using brand ambassador campaigns. The brand ambassadors usually use a core social media platform for their social exposure. They can help your brand get views and exposure through their social platforms as well.

However, there is one mistake which marketers end up making when they use brand ambassador campaign. They focus on the follower count. They don’t focus on the engagement. Yet this mistake can cost you big time. you must always encourage the brand ambassador to focus on social media engagement.

Expecting overnight result is another mistake which marketers frequently make. They expect the brand ambassadors to get a result within a month. However, this is not always possible. In fact, brand ambassador campaigns take time to get a result. So, you need to be willing to invest both time and effort.

Launching Brand Ambassador Marketing Campaign

If you fail to measure the brand ambassador campaign, you might be disappointed with the campaign result. This is why you need to have a measuring strategy from the beginning. You need to keep monitoring the campaign, so that you know when you make a mistake.

Track Data

Not many online tools will give you the opportunity to measure the brand ambassador demographic data. However, you need to make this effort as the data is essential to create the perfect brand ambassador marketing campaign.

This data is crucial for the purpose of decision making. You must be well aware of the liking and the disliking of your brand ambassador. You need to know how they interact with their followers and what their engagement strategy is.

Sometimes, even after hiring a brand ambassador from the same industry, brands fail to generate result. This happens due to the difference in engagement strategy. To avoid this event, you need to first find out what sort of engagement strategy the brand ambassador uses. If it matches with your audience's expectation, you can go ahead with the hiring process.

Developing an Interesting Reward System

You need to plan out the reward system. You need to know what to give your brand ambassador as a token of appreciation. Of course, they will be charging money for devoting their time for your project. However, everyone expects some kind of rewards for the good performance. Sometimes a word of appreciation works like wonder.

When you are planning the reward, you need to make sure that it matches your follower base. Make sure to promote the reward system. This should be something which would interest the followers. Therefore, make sure to plan carefully how you are going to reward your brand ambassador.

Plan Call to Action

Call to Action is a famous tool which every marketer uses to invite more visitors. However, when using brand ambassador campaign, marketers usually ignore their own call to action. They adhere to the call to action of the brand ambassadors.

You need to plan out your brand’s call to action carefully. However, here is a one simple advice. Don’t focus on increasing the number of likes. Instead, focus on increasing the number of group members. Create a Facebook group and try to increase the membership there.

Have a Subtle Approach

You need to have a subtle approach when you are using brand ambassador campaign. People know the brand ambassador. This is why they would like to know about the brand ambassador first. So, don’t get hyper is your product takes a backseat at the initial stage. Aggressive marketing processes usually don’t work in the modern era. This is why – have a go-slow approach when you are using brand ambassador campaign.

Lastly, don’t be disappointed if it takes time to generate result. Giving up is not what you want to do. Commit time and hard work and you will surely see the result.