Learn about the Outdated Social Media Strategies to Get Rid of

Are you noticing a sudden fall in the social traffic number? Well, this is a common event which many marketers, bloggers, and social media experts face. Such events perplex the marketers. They don’t get to understand what is wrong with their social media strategy. Even when they try to improve the condition, they fail to do it. The problem is – they fail to decipher the reason behind losing traffic. After all, they are doing the same thing and doing it perfectly, right?

If you fall into this category, you need to understand that – the reason you are losing traffic is that – you are doing the same thing. You are not using anything new to create a stir. Sometimes you should rock the boat. Sometimes you should think of new ways to promote your website. A brand new social media strategy is the demand of 2018. Since we are already four months down the New Year, it is time to eye a different social media strategy. It is time to get rid of the old school social media promotion tactics.

Sometimes doing it differently, does the wonder. We have seen there are many marketers who stick to their success formula. They keep doing the same thing over the years and then the next year and the year next. No wonder they lose traffic on the way.

So, what are those tactics, you should forget about right now? What are the strategies which no longer serve you? Think about it. Take a close look. Make notes. Once you are done with the assessment, you need to create something new to reach out to the people.

Therefore, let’s take a look at the old school social media strategies which the pro marketers are encouraging people to forget about.

The thing about social media is – it keeps changing. If you don’t keep pace with the changes, you are sure to lose traffic. What worked yesterday, might not work today. Keeping this in mind, you should go ahead with the social media strategy audit.

Given below is a list of things you should no longer use to promote your website.

Posting Links Everywhere

Yes, you need to share your content. You have created it for the purpose of sharing after all. However, marketers keep posting the links everywhere. This is done with the hope of attracting traffic. This is considered to be an old-school social media tactic.

Years ago, the marketers encouraged people to join mass groups. Joining communities having similar interests had been a successful social media tactic. This no longer works.

So, how do you reach out to people? This might be a question, now that posting links multiple times on multiple platforms does not work effectively.

You can build a traffic base from the core social media platforms, if you just follow some simple tips. You must do a little digging to find out what people are looking for, what they are talking about, what is the trending topic of the day and also you must try to find out what might be trending in the future.

The new age marketers are using online tools for the purpose of listening. They are all keeping their ears open to know which trend might be on the top tomorrow. This information can help you create compelling contents.

When you are creating content on trending topics, don’t try to clickbait. Using fake information no longer serves the purpose. People can sniff wrong information. They are not looking forward to get lured into fake information. This is why you must be honest in your approach. You need to present accurate information and proper data.

When you are creating the content, make sure to talk about the people, rather than only talking about yourself. Remember that emotion sales and you must attempt to evoke emotion when you are creating content for the purpose of increasing traffic.

Posting Same Content on Different Platforms

When you are trying to get traffic through social share, you need to remember that different social media platforms require different types of contents. Twitter allows you to write a line while Facebook gives you more freedom to be creative.

However, to be able to draw traffic from these platforms, you need to create unique content for each of the platforms. The experts say that you must ensure that your contents don’t grow old or go outdated.

So, be creative in your approach. Brainstorm contents that will get people notice your profile. Witty jabs sale like hot cake. You can take this approach. Write witty contents that will make people either laugh or roll their eyes in mockery.

These types of contents make people come back for more. In fact, witty contents get more social share than any other kind of content. Due to this reason, have a witty one-liner approach when you are creating content for traffic.

If you are confused about what to write, try writing social media one-liners with WH questions. When you start with a question, people usually get interested in knowing the answer. You can take out the first lines from classic novels and create your own social media content as well.

Blogging about What You Want

Well, here you have the right to raise your hands in protest. Of course, you should write what you want or rather what you are passionate about. But, in the long run, you need to write what people want to read – if you want to increase the number of traffic.

Let’s just say, you have started a spiritual blog. You wrote a piece on how to meditate and what are the benefits. Now, after posting the content, you find no response from the audience.

What do you do now?

Now you have three options – you can write on different spiritual topics and monitor response, you can explore different social platforms to see what kind of spiritual topics are trending or you can ask the people.

All these methods work. But, the last one works faster. To get the answer, you can use surveys or quizzes.

Lastly, black hat social is the tactic which you must give up now. It no longer works. The method can be fun and easy, but in the long run, the tactic will not yield any positive result.