Learn How to Beat Social Media Algorithm

With the continuous experiment of social media platforms with the algorithm, the brands are left with no option but to adapt to the new style as soon as possible. The wild goose chase to embrace the updated social media algorithm is becoming common for the brands. However, the social media algorithm used to measure the rankings has always been a little controversial since their introduction. You will either gain something out of them or curse your poor luck for getting stuck in the middle of nowhere.

The algorithms are here to make the life of end users easy, one can expect to find the content they are interested in. The continuous tweaking delivers only the best result for the end users. For a marketer, it is quite impossible to stay updated about the opaque change.

To beat the social media algorithm one needs to change the approach towards social media marketing. For this, you need to understand the latest approach to the social outreach. This way you can stay ahead of your competitors.

Understanding the algorithm may look a bit difficult in the beginning but it is quite simple and easy to understand. Before getting into the how to beat the social media algorithm first let’s get know what is social media algorithm.

Social media algorithm explained

Algorithms are nothing but a mathematical model which is updated on daily basis. These mathematical data influence your choices and decisions on a regular basis. When you search for something online, or check out something on the shopping sites, or maybe receive a song recommendation on any of the apps, you are actually being guided by the social media algorithm. You might be a little surprised to know that these mathematical data understands your searching habits more than you do.

These mathematical calculations work seamlessly. They always act as a guide in making searches easy for you. However, these calculations are occasionally inaccurate, so putting blind trust in them is practically wrong.

Now the question arises is how do you beat the algorithm. Well, there are different ways to develop a social media marketing campaign to influence these mathematical calculations namely social media algorithms. Here are few tips to get your ball rolling –

Always ask the users to share your link or post

If you want your social media searches to be trending, then you must ask your users or audiences to share whatever you are posting. This will help in pushing up your social media ranking organically.

Even if a small fraction of your users share your posts or links, or maybe comment regularly on anything that you post, your ranking promises to shoot up quickly.

Engage your users

The more you engage your users, the higher your social media posts will rank. You should strive to create continuous communication between the end users and our brand. The best idea to strike up an active conversation is by conducting polls, posting few questions and answer session or maybe by organizing online contests.

To engage your users, you should come up with innovative ideas, as this is one of the best ways to beat the social media algorithm.

Send request to your users for push notification

You can ask your followers or users to enable the push notification feature. This will help you to cut out any interference from any mediator, reach the users directly. Now, how is this going to help? Since you will be reaching directly to the followers or users, the social media algorithm will fail to judge your content at all.

Push notifications are extremely helpful in reaching out to people and letting them know about your new introductions or features. The content might be a little repetitive and less but since you won’t have the risk of running into the algorithms, you can play it safely. However, don’t just go on sending the same message over and over again as that will irritate your users.

Tag your users

The best way to create a buzz, is by tagging users or followers on the social media posts. As direct tagging will send a notification to the users, they will be encouraged to visit and comment on the posts. This is a great way of starting a conversation. However, remember not to tag everyone, only tag people who you think will be interested to be a part of the post that you have shared. Tagging randomly will not do anything good for your brand image.

This is another way of getting your message through to the people you want without having to cross the path of algorithm too often.

Pay to increase the ranking

Quite often a newbie finds it extremely difficult to create a stable position on the social media platforms. The reasons can be many, but the solution remains only one, paid advertisements. For a fresh brand, the best option would be to sponsor the ad campaigns. Paid social media advertisements always drag in more ranking in the algorithm.

Sites like Facebook, Linkedin, Twitter offers the company to pay for boosting up a certain post. This comes with a guarantee that it will reach a maximum number of targeted users of the business. But don’t get too excited in the initial stage and end up spending a hefty amount of money. Instead, experiment with a very low amount and once you see your rank rising, move to the second phase.

Review and understand your statistics

It is very important for any business to sit and review how the marketing campaigns are doing in the market. A review will give you a proper insight of what you have done so far, what needs to be done and what has to be avoided. This will give you a great option to discover opportunities for your marketing campaigns which includes both organic and paid social media algorithm.

Algorithms have created a new wave in the social media platforms. It has impacted the industry in both good and bad ways. But it comes with a whole new opportunity to reach out to the end users and to reach out to people who are interested in your posts.