LinkedIn Pulse - What it is, How it Works and Why Should You Use it

You have an exemplary creative mind and you focus on writing quality contents which can either be blog posts or social media posts. The question now arises, why do you upload blogs or your content? Well, the simplest factor is that you want people to read your content, connect with it, engage with it and also you get to have the good number of followers. But are you really reaching the huge masses? No? Well, then it's high time to showcase your innovation and creativity to different popular social media platforms to garner the attention and interest of the avid readers.

If you are willing to gain brand recognition worldwide, then you need to be active on almost all the popular creative platforms to spread your ideas as well as your brand all around the web. This is the only reason people are taking up the benefits of Facebook, Twitter, Instagram, Google+ as well as LinkedIn. But then there are many businesses that are not yet aware of the fact that they can showcase their content creation on their LinkedIn account. This can easily be done and posted via LinkedIn Pulse. You might not have the complete idea of this but blogging through LinkedIn Pulse is going to be a big boon to your business recognition. This can improve the effect of your content marketing campaign as well.

What is the idea of LinkedIn Pulse?

LinkedIn Pulse is the online platform for generating news feed that has been designed by the LinkedIn professionals. This has been formulated to let the people share their own created content to a larger mass of the interested audience.

This platform curbs out the needs of every individual. You can generate new stories, blogs, and insights from businesses if you are willing to build your profile to reach to the targeted viewers. The benefit is that even the audiences are entitled to receive the best of the creations via the selection of the categories and interest and based on the popularity. For the businesses, influencers as well as the bloggers, LinkedIn Pulse has become one of the best platforms to showcase and share their creativity and knowledge respectively to build their brand name.

Not only this, the platform lets you fetch the details of the demographics of your avid readers to garner the knowledge of the audience insights. Apart from this, you are also entitled to receive the notification and information of the job titles, location as well as the industry of your readers. Along with it, you will be able to garner the information about the traffic sources that are helping them to reach to your creation.

Why should you use this platform?

Look through the basic idea. More than 350 million users have their LinkedIn accounts which let this platform get the title of being on top of the 10 websites that garner huge traffic. This states that if you are publishing articles, blog posts or stories on this platform, it becomes quite easy for searching on Google. This creates a huge opportunity for the businesses to reach to a larger mass of audiences throughout the world.

Do you need to have a Pulse account separately?

To proceed through this platform, just simply sign up or log in to your LinkedIn account. You will be able to view the pencil icon in the share an update box. Not only you can create content but also you can incorporate images and videos. Before the completion of the same, do not forget to add tags at the bottom of the page to get in the category of the required write-ups. Once you have written the entire thing, simply click on publish and share with your audience.

How can you use it for the benefit of your business?

1. Showcase the keywords

LinkedIn Pulse is that platform that allows the avid readers and the audiences to hunt for your content through the implementation of automation search engine optimization. This states that your content will be easily viewed by the audience within incorporation of the keywords used sorted as per the categories. This makes it quite an easier place for the audience to garner the information on the topic they have been hunting for.

To ensure the same, you need to implement the searchable keywords in your content that will increase the chances of the audience to click and read through your writings.

2. Eye-catchy headlines

People are always drawn towards something that is quite unique and appealing. This paves the pathway that you have only a few moments to garner the attention of the reader only through the first look. And how can you do that? Well, you need to engage your readers with a catchy headline. You need to be sure that your content is that interesting and alluring to the readers as they get interested in the headlines and the first starting line of the article.

3. Publish Regularly

You need to make sure that you cannot let your readers forget you and at the same time, you have to gain more popularity. To implement the same idea, you need to be active on your social media platform on a regular basis. You need to come up with new ideas and unique content to gain the same enthusiasm and zest in the readers. For that, you need to publish regularly without any delay. In the initial phase try for two to three contents a week. Your connections and followers will get to know what are the things they can expect from you and will always be in the dire hunt for new things coming out from you.

4. Promotion

To let your content or the post reach a larger number of audience, you need to promote the same. The best promotion of your contents will be o the social media network like Facebook and Twitter. This will actually let your followers get engaged in your post who will visit your LinkedIn profile and view the post. Another way to bring back your avid readers is to be sure enough to implement the link on your Pulse story in your social media posts. This makes them easy to directly get in the reading of your creation.

Now you know, how LinkedIn Pulse can be a big blessing to you in disguise. You can even use networking and publishing tools to get in touch with your followers and let them gain the best of the knowledge and information via your creative posts.