Make Your Content More Powerful with these Copywriting Tips

If you are looking for fame through your content writing skill, you first need to learn how to insert power in your content. You need to enhance your content writing skill to create contents that will not only drag people to your website, but will entertain them as well. If you fail here, your hard work will be for nothing. The content needs to force people to take action. You must opt to make a big splash in the realm of content.

So, how do you hone your content writing skill in a way to make your content powerful? How can you write contents in a way that people will not only read them, they will take action accordingly too?

This blog post is going to show you in a step by step tutorial, how you can achieve that skill.

Experience Matters

It is not only applicable for you as a blogger. It is applicable for the readers as well. Your content must be so intense that the readers feel it in their gut. They would be overwhelmed to take action because of your words. The content must be written from a point of excitement to get that result.

You must be a storyteller to write something as appealing. However, this storytelling skill is not mastered in a day. You need to put yourself in the ground over and over again to achieve this skill. You need to practice storytelling to make it happen.

Easier said than done, we know. Turning each content that you write into a story needs papa Hemmingway storytelling quality, right?

Well, you would not have to be Hemmingway to give your storytelling skill a real brush up. Fortunately, there is a formula which you can use to tell stories each time you turn to your computer.

What is this formula? Or rather let’s say what are these magic potions?

Resort to metaphor. Well, when you are using a lot of metaphors in your content, your content reads like a joy ride in the amusing park where each turn brings a surprise. However, don’t overdo it. Balance the metaphor and watch your content to read like a blockbuster story.

Strong verb tells strong stories.  Well, yes, strong verb evokes strong feeling.  Her face crushed beneath the falling wall will evoke better gasp than her face came beneath the falling wall.

Create Curiosity

Well, it is what makes reading a novel or watching a movie so exciting. It is the open loop or the anticipation and the promise of something wonderful happening in the end, gets people reach the end. So, how can you do this? You are already doing this with your opening title. However, this promise of anticipation must be scattered all over the article.

You need to keep throwing questions at the readers and make the questions standout. When you have mastered this skill, you have mastered half the storytelling skill.

Introduce the anticipation in the beginning paragraph. When you are getting started with a promise of some revelation, the readers will keep reading your content till the end to see whether the promise is getting fulfilled.

Use the subheadings to add curiosity. Yes, you need to add this to the subheadings. Either use the questions as subheading or craft the subheadings in a way that people read to find out what you are delivering.

Read it Twice

It helps when the writer reads the content after writing it. When writing it down, many loopholes and typos can take place. So, you need to read it, if possible aloud, to make sure that each line reads well. You need to make sure that the loop is always there scattered carefully throughout the content. When you have done this, you can be sure that your content will derive attention of the people.

You must make sure that your content sounds good to the ear. It is the readability which makes content such a power tool in the digital marketing. As a writer, you must be focused on getting the message out and not the words. This is why the experts encourage the writers to read the content out aloud. You will be able to understand when your content is not working.

Repetition

Now, we are going to be guilty of breaking a cliché of writing world - Don’t be repetitive. Sometimes to get the message across, you need to repeat some of the words or phrases. However, we are not saying you keep repeating the same lines or same message throughout the entire content. Nope, that will create monotony. Instead, try to throw the words or phrase in a casual manner throughout the article or blog post. Keep reminding the readers why they are reading the content in the first place.

So when you are opting for repetition, you will make the content memorable, you will add a rhythm and also you will make it more dramatic.

Jab, Cross, Kick

Use a jab in the opening line. Cross the limit in the middle. End with a kick. This is the modern day content writing advice. Gone are the days when writers used to sit and took time to introduce a topic. With time the style has changed. The Steinbeck kind of opening worked well in the Grapes of Wrath. But, when you are writing for quick attention, you need a fast and furious opening. Go for it and always end in a cliffhanger. With little practice you will be able to make it work for you.

Drag Them from the First Line

If you are a writer driven by your hobby, you can spend time to craft your first sentence. You have the luxury of writing a sixty word first sentence. However, when you are writing for money, you cannot afford it. You need to hold the readers by their neck and draw them in quickly. For this, always go for short opening line. This will work like wonder when you are writing for attention.

Lastly, writing skill is earned. Therefore, keep practicing and keep learning.