PokerStars Rolls out Digital Campaign #Madeforpoker with Nawazuddin Siddiqui
The campaign, which is comprised of three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges.
PokerStars India, part of the world's largest online poker platform- owned by The Stars Group, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui. The Isle of Man-headquartered company was originally founded by Isai Scheinberg and Mark Scheinberg, 18 years ago in Costa Rica. The online poker cardroom can be accessed through downloadable poker clients for the Windows, macOS, Android and iOS. Interestingly, a PokerStars.com online satellite tournament had produced the 2003 World Series of Poker champion, Chris Moneymaker.
Now the #MadeforPoker is the second campaign that PokerStars India has developed along with their creative agency Ogilvy India. The campaign, which is comprised of three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges. Each of the three digital adverts focuses on a transferable life-skill such as staying calm, taking calculated decisions and keeping a poker face.
Nawazuddin Siddiqui said that Poker can be played by anyone who approaches life with composure and self-control. One plays the hand with the skills one brings to the table. Similarly, in life, one uses one’s skills to adapt to the cards life deals one. He was never the quintessential Bollywood hero, but he didn’t let that stop him. Poker as a mind and skill game teaches one how to be a good decision-maker, analyse one’s opponents’ strategy and overcome failures. Poker requires a lot of discipline, perseverance and the innate ability to adjust to situations quickly, he said.
Mr. Ankur Dewani, CEO of Sachiko Gaming said that with #MadeForPoker, PokerStars India wants to connect with people from all walks of life and to make them aware of the potential poker player within them. They want to help people to understand the game better and encourage them to play safely on a secure, regulated platform such as PokerStars India, he said.
PokerStars Ambassadors Aditya Agarwal, Muskan Sethi and Sharad Rao have achieved fame by participating in various poker tournaments in India and Internationally, joining other Indian players making their mark Internationally.
Aditya Agarwal has cashed more than $4 million in tournaments and Muskan Sethi was awarded the President of India’s “First Ladies” award for being India’s first female professional poker player. Additionally, eight players from India travelled to the PokerStars Players Championship in Bahamas in January 2019 and six Indian players are heading to EPT Barcelona at the end of the month, including actor Siddhanth Kapoor and four players who have won packages online at PokerStars India.
Those who wish to learn more about poker and sharpen their skills for free can visit PokerStars India’s online learning platform PokerStars School, which provides interactive free tutorials, videos and training resources, as well as the chance to engage with pros, trainers and like-minded communities.
PokerStars.IN is operated by Sachiko Gaming Pvt Ltd, an online skill game provider which is a part of Sugal&Damani Group. Sugal&Damani Group is a leading business house primarily dealing with lottery and gaming businesses and is the largest state government lottery operator in India. It is also one of the major players operating other games of skill like rummy, quiz and fantasy sports under the KhelPlaybrand. Apart from lotteries and gaming, Sugal&Damani Group also has interests in information technology, e-commerce, payment services and real estate.