Quora - The Why’s and How’s of the Platform’s Marketing Strategy

Generating leads is a process which might either leave you satisfied or break you down to the core. The process is brutal. You need to adhere to the patience and be willing to commit if you want to generate high leads.

Lead generating strategy usually doesn’t yield positive result. This is one of the harsh truths which the marketers have accepted long ago. The inbound marketing process usually does not succeed in getting higher reach and better engagement. In this situation, what should you do?

To fix the problem, marketers are trying to use blogging as their promotional process. However, this platform too is saturating. This is why, now the market needs something else which will generate leads through engagement.

Why Blogging Hardly Works Anymore

Well, if you are using blogging as your lead generating tool, you need to know that a million bloggers are posting blog posts every day. If you want to be noticed, you must create a strategy that no one else is using. Blogging helps only when someone has existing followers of customer base.

Another problem is the focus span. To get more leads you need to focus on multiple things. If you keep focusing on your blog only, you will be neglecting other essential aspects of marketing.

This is the reason why you should pay attention to Quora. This is the platform which has the potential to uplift your business status. This is why the marketers are focusing on this platform currently. But, before discussing Quora marketing strategy, let’s have a look at what Quora is all about.

What is Quora

This is one of the most famous Q&A social media platforms which the marketers are using nowadays. Since the day of inception Quora has seen rise in the user number. The soaring success has made Quora a famous platform for the brands. The modern day study shows that more than a million of people use this platform every day.

Apart from this, there are many advantages of including Quora marketing strategy to your social media promotional plan.   

Benefits of Quora

Quora helps people find your brand. There is no doubt that Quora is vast. It also has a vast number of followers who trust this platform and engage in daily conversation.

This is why you need to use Quora if you are looking for quick brand expansion. However, for the required trust you need to first establish your voice. If the visitors find that you have a unique voice and you are offering quality contents, they are going to visit your landing page.

One essential fact is – Quora does not like promotional pitches. This is why – you need to tone down your pitch in a way that it does not put the readers off. People have become tired of self-promotion. Therefore, you need to have a unique approach to win over your readers.

If you can use this platform, you will be able to generate a lot of leads as Google displays Quora posts in their regular search result.

Quora allows you an insight about the target customers. Quora can offer you an in-depth survey result without you having to opt for the survey. This is a great platform using which you can learn about your target customers.

Quora can help you identify the influencers.  Yes, by using this platform you can get to know the influencers. You can also create a bonding with the influencers by regularly using Quora. If you think someone can represent your brand, you can easily get in touch with them through this platform only.

Quora can generate you effective content ideas. If you are running out of content ideas, you can use Quora to get new ideas from your readers. This way you will be able to understand what type of contents your customers are looking for. So, for content ideation Quora is one of the best platforms in today’s digital world.

So, how can you use this platform for your benefits?

You need to find new ideas. Yes, to keep your readers engaged, you need to find new topics for conversation. If you can keep your conversation fresh and offer detailed insight, your brand will grow with your Quora profile.

Create open communication here. Cold calling has never worked. It does not work today either. Rather than contacting people out of the blue for business assistance, you will get no response. This is why first make sure to open a conversation through Quora. This will give you the push towards a possibility of having a business relationship with the brand managers.

You must work on your communication skill. Quora’s success depends on your ability to communicate. This is why anyone who is trying to leverage from this platform, needs to work on the communication skill. However, the only way to learn what works for you and what doesn’t is by doing it. If you don’t do it – you will not be able to find out your unique communication skill.

Stay away from self promotion. It is tempting to want to talk about your brand. Yet, don’t do it here. To get success in Quora you need to wear the guise of a helper and seek help from anyone. Here you need to establish your skill and knowledge by answering questions. If you try to talk about yourself, you will soon lose the credibility and people will run away from you taking you as another marketer. So, talk about your niche topic rather than what you are selling.

Ask questions as well. Don’t just keep answering. You would have to ask some questions as well. Create interesting questions so that people can get involved in communication. You must have a Q&A strategy where you ask some and you answer some. This is the base of Quora’s success.

Lastly, you need to build your presence here by appearing. Like you have a blogging strategy, you must have a Quora strategy as well which will help you build your authority.