SEO Strategy 2018 Hacks – Which You Are Probably Ignoring

There are ample of SEO tactics which can leverage your conversion rate. Yet, probably, you are ignoring them to stick to the trend. Being aware of the optimization tactics will help you solidify your website optimization strategy and planning 2018.

SEO strategy and planning should not be too technical. In fact, as the SEO experts claim, this is not totally technical. Yet, marketers make it look like one elaborated technical aspect which scares the beginners away. The more you go in-depth, the more complicated it becomes.

The quest for latest SEO Strategy 2018 Hacks give it the shape of a technical jargon.

However, when you break it down to the basic, you get a simple picture. You get to see that SEO for conversion is nothing more than quality links and customer satisfaction. But, no one tells you this.

It has been seen that if you can get quality websites to point towards your site, you will get credibility from Google. This is where back-linking comes to effect. Even if backlinks are not considered as essential as the past, it still holds some kind of importance. This is why you must focus on back-linking when you are creating your SEO strategy.   

Okay so, where do we start from? Let’s go back to the basic shall we?

Don’t Let them Back Out

Well, what we really mean is – you should focus on holding your visitors’ attention on your page. They must not escape and go back to the Google search page. This is the basic SEO strategy and planning. You might call it the first step towards optimization.

Since Google keeps eye on each visitor movement, you need to be a little careful in case, the search engine catches people coming to your website and then going back to the search page, it will automatically consider your website irrelevant. This will surely hamper your site’s ranking.

So, the million dollar question is how by using SEO strategy and planning, you can keep people on your web page?

The simple answer is to answer their question. People usually come online for two reasons. They are either looking for a brand’s website or they are looking for answers to their questions. This question may encompass a problem or a possible curiosity. So, based on this knowledge, you need to craft your website in a way that it answers the questions a targeted visitor might ask.

Your website has the potential to rank high if you offer ample information about your niche. Even if you don’t offer high quality, people will still be coming to your website to find answers. This you cannot achieve by offering a simple FAQ page.

Make Them Forget about the Back Button

This is the SEO challenge which you need to face and face successfully. You must not allow your visitors click on the back button. This is a difficult job, but not impossible. There are thousands of websites which have done it before you.

So, you need to begin by researching. You need to find what people are looking for. Once you know this, you need to focus on how you can cover all the aspects of a single topic. You need to tie all the loose ends here. It might take you hours to create the content, but, this will be paid off with heavy traffic and higher conversion.

If you are still confused about how to create attention grabbing content, we have a quick list down here.

• Easy to scan – Use bullet points. Use subheadings

• Bold and Italics – These are not used to adorn a content only. These are used to help people know how to find the information they are looking for.

• Use Summary – More than often people don’t want to scroll down till the end to read the content, entirely. In fact, more than half the people who will come to your website would not read the content till the end. They will find the summary, read it and move out. You can make their job easy by putting the summary at the beginning of the content.  

Videos and Graphics

There is no denying that video has become an integral part of SEO strategy and planning. If you want better engagement you need to go all out there. Only text based contents will not help you anymore. In fact, traditional videos with texts and graphics have lost their charms as well. Now, to rank high, you would need to speak to your audience.

Here you might face a big challenge. When you are speaking to your audience, you need to make sure that you are really good at it. You must grab the attention from the greetings. It only takes a couple of seconds for a viewer to decide whether they want to watch the video till the end.

Your ability to grab attention makes a big difference. This is why, the experts suggest that you practice before making a video. Though it is better to present your own product to your customers, if you are not sure about your ability to grab attention, you need to find someone else to do the talking.

So, when you are putting on a video, you first need to ask yourself why should people watch your video. What are the aspects you are offering? Is there someone else who has done a great job? If you find a video which offers better information than you have, you would need to work a little more on the video making and presentation.  

Elements that Turn Visitors off

Minimizing these elements is a part of SEO strategy and planning. You need to know what makes visitors reach for the back button. Given below is a quick list.

• Slow loading

• Advertisements that create obstruction

• Automatic videos

• Surveys

• Content that does not match the expectation

Solicit Information from Visitors

Your goal as a marketer should be to learn from your visitors. They all are there for some reason. You need to offer them what they are looking for in a platter. This is why long contents have made a come back. Solicit information at the end of the content. You can put up a form and ask for some basic information. Or, you can send out emails asking these questions. Chances are half the visitors will not answer your query. But, some visitors will. You can learn from these people.