Some Social Media Developments Experts Cannot Stop Talking about

2018, the most anticipated year for social media, has showed some new ways of digital marketing and social media promotion. The changes are so rapid that experts are predicting the 2018 is the year when social media promotion transforms forever.

So, what are these social media trends 2018? What has changed to make the experts sit straight and talk about it? A recent report has displayed in-depth statistic about social media usage.

This report reveals that the use of podcasting has gained significant growth this year. With time people have grown used to podcasting and now, it has been seen that more than 44 percent people, young people in general, use podcast instead of text based contents.

So, why podcasts has gained such fame? This is one of the most talked about topic of this year. Everyone wants to know what podcast has got to offer that people love these posts so much.

Let’s have a look at it.

If you explore social media trends 2018, you will find that many celebrities host their own podcasts. These posts are gaining countless hits. Here we are going to take a look at the reasons, why experts are calling podcasting the future of social media promotion.

Budget is not a big problem nowadays – Well, people are raising more funds for social media promotion strategy. This is why with money to spend, the marketers are not afraid to invest on the bigger and bolder promotion projects.

Content quality is going high – Modern readers or rather say web visitors want high quality content. They want in-depth discussion and a voice to get connected to. In this situation, written contents are not enough to make the desired revolution. People want more than long and exquisite blog posts.

Marketers are leaning towards ambitious projects – With time new faces and talents are coming. The desire to reach out to more people and have greater exposure has made the marketers opt for podcasts.

So, with the growth of podcast, the speakers with talent have seen an opportunity to showcase their ability to hold on to people’s attention and take their message across the table.

Apart from the podcast rise there are some other findings which the marketers are talking about.

Steady Fall in Social Media Use

It has been seen that lesser people are using social media this year. The percentage of social media use has gone down. In 2017, it was around 80 percent people used social media. This number has gone down to 77 percent.

The experts are predicting that in 2019, this number will drop further. So, now question is – why this decline is taking place. Why lesser number of people are using social media in the modern time?

The experts have pointed out that now young people are spending their time on WhatsApp or messaging apps more than they are spending time on social media platforms. Additionally, some social media experts are putting the blame on dissatisfaction of the users. They are pointing out that the users are not happy with what they are getting anymore. This is the sole reason why people are not using social media platforms like they have been using these in the past.

Facebook has Seen Decline

The report says that Facebook has been a huge decline rate in the users. This social media platform has seen a drop of five percent users this year. Last year it has been 67 percent which has gone down to 62 this year.

While this drop has perplexed the experts they have come up with a solid reason for which Facebook use has dropped. They are predicting that the arguing on this social platform has put off some of the users and they are staying away from Facebook.

The social media experts are digging more data to find out the actual reason of Facebook’s usage decline in 2018. They are hoping that more data will help them find the root of the problem.

Young Social Media Users

It is not only the adults who are staying away from Facebook, the young people are also using this social media platform less every day. This platform is not a hangout place for the young people any longer. This demise had been predicted long ago. However, there had been no reason to be alarmed about this. Yet, in 2018, the fall is apparent. Young people are not using Facebook to hang out with their friends. Instead they are using WhatsApp and other messing apps more to stay connected.

In fact, the middle aged Americans are using Facebook more than the young Americans. This development has surprised the experts as Facebook had been initially a platform which the students could access and use.

So, is it only Facebook which is facing the decline or the other social media platforms are sharing the similar fate with Facebook?

Twitter – A Closer Look

It is not only Facebook which has been through a user decline this year. Twitter has seen some declines.

Twitter has never enjoyed the user base which Facebook has enjoyed. The user number of Twitter has always been lower than Facebook. This number has further gone down in 2018.

Snapchat and Instagram

While Facebook and Twitter have seen fallouts, Snapchat and Instagram have pulled out a huge number of users. Snapchat had been used by 19 percent people in the last year.

This number has increased to 29 percent in 2018. Ten percent increase in just one year is a huge development. Instagram had been used by 18 percent people. This number too has gone up to 22 percent.

The experts wonder – is it because of these two platforms Facebook and Twitter have seen the decline?

Image Based Social Media

In 2018, it cannot be denied that image based social media platforms are seeing the rise. Three of the most popular image based platforms are SnapChat, Pinterest and Instagram. Among these three, two of the platforms have seen significant rise in user number.

Lastly, the time has come to think whether the overuse of sales pitches hurting the social media use or not. Maybe it is time to revamp the sales approach.