Step by Step Tutorial to Create Long Content

Short and sweet had its importance. That was then, this is now. It does not take long for the things to change, does it? There was a time when people used to craft short and snappy content and that did the work for them. However, the time has changed and so has the scenario. So, when you are using the power of content for your business promotion, you need to step out of the short content boundary and embrace the lengthy contents. This is the trend and you must accept it, if you really want to succeed in this digital marketing.

So, what is the long content writing strategy?

A recent research revealed that now, the 3,000 words contents perform better than short contents. The lengthy and details contents are getting more traffic now. So, you must implement a long content writing strategy to get success in your content writing process.

Here, you must consider a dichotomy. The web readers don’t have a lot of time. They don’t have long attention span either. They are prone to skip portions of contents. They don’t read it to the end. Then why should you invest time in creating a long content? Why should you make the effort?

These are valid questions. What you need to understand here is – this is the era of clickbait. The writers are trying to bait people into clicking their links. For this they are using unfair means. They are putting fake information. In a situation like this, when readers find authentic information in a content, when they see an article is taking the initiative to cover almost all the aspects of certain topic, they are bound to not only click the link, but to read it through as well.

When You are Still Losing Traffic

So, you are creating long contents. You are taking the initiative to write the lengthy articles, yet, you are not getting traffic. It happens to so many bloggers. This is a direct consequence of not knowing how to stretch a content in a way to make people read till the end and to make them come back for more.

It is essential that you learn to expand a topic. You also need to learn to choose the right topic. The selection process is an essential one. So, here are some vital pointers to understand the long content trend of the year.

Long or Short – That is the Question

One important fact which you need to understand is – though short content does work in a blog, it has its place and time. Yes, there are platforms that require short contents. You need to create snappy contents for Facebook or Instagram. Here you can create short contents to give the world a sneak of the long content you are about to publish. Or, you can use short content to give a quick look at your business service.

However, this appeal does not work when turned into a shape of blog post. In a blog readers will want to see more detailed approach. A snappy content will not satiate the thirst for knowledge.

When you are writing a long 3000 words content, you are giving your readers an educational treat. They are getting tutorial from you. This makes them value your content more. This is why, you need to learn to create long content.

What Do They Want

Apart from information what do the readers want? What moves them? What makes them take action? Have you tried to find out? Well, the thing is – you need to make it a point to explore this. You need to make it a point to work hard and try to know your readers inside out.

A survey can help you get the information from your existing customers. However, you might not be able to get hold of the people who don’t know you. This is because, if they are not familiar with you, they will not spend time answering your questions.

Track Your Blog’s Performance

Analytics can help you track your blog’s performance. You need to know it before implementing any strategy. You need to know how your blog is performing. There are multiple approaches to get to the bottom of it. One way to go there is by analyzing data. The other way of being successful in this is – by understanding users’ behavior.

Both the techniques are ways to help you find the real way to reach more people and convert them into potential leads.

Enrich Your Content

You need to produce content which will attract the attention of the readers. People are looking for in-depth information. If you cannot produce it, you need to find someone who can do it for you.

You must make the content for the purpose of promotion. For this backlink is one of the essential elements which you need to use. However, without proper SEO knowledge you might not be able to do it. Backlink displays credentials. It is a way to show search engine that your website has value. However, link building is a process which you need to learn and practice to master. If you are not savvy with it, you would need expert help.

It has been seen that with long content you would have more space and luxury to build quality linking. People like to link long contents with their website.

Using call to action button is another way of getting more traffic. You need to make sure that the call to action buttons bring people to your landing page.

Try and Try Again

Creating great content needs practice. You need to give it time. There are too many ways of building the content writing skill. It is important that you keep learning to make your writing better every day.

Don’t just stick to blog post and article writing. You need to expand your horizon by writing various types of contents including ebooks and case studies.

Lastly, write educational and targeted content. Try to customize the content for the readers. For this you need to know what they are looking for.