Tactics that You Must Use In the Content Marketing Strategy

Web traffic depends on two important factors – great content and committed social distribution. For brand visibility and expansion of brand value, it is essential to create great content and use a multitude of social platforms. However, creating effective content marketing strategy is not easy. Every marketer, regardless of their type of industry or business, is trying to get a place on the first page of the search engine.

 

The quest for Google’s first page has made the digital world a crowded one. The competition is growing with time. As a result of this competition, creating a strategy for effective content marketing becomes even more difficult.

 

Everyone, with experience in digital marketing, knows that it takes commitment and hard work to get traffic to the website. However, the question is – how hard do you have to work to get to the top of Google’s page? Or, how long do you have to keep working to get people visit your website? The most important question is – exactly what do you have to do make the most out of your commitment and hard work?

 

Effective content marketing strategy includes some methods. If you really want to spread your name and increase your brand value, you need to use all of these methods carefully. Only creating contents and posting them will not really help you.

 

So, here are the tactics using which you can create a strategy for effective content marketing.

 

Blogging

 

Even today, you will find companies that don’t have a blog. Some companies do have a blog, but, they don’t use it often enough. The non-existent status of a blog can be more damaging than not having a blog.

 

If you fall into this category, you need to understand that a blog is essential for two reasons.

 

• It helps you showcase your expertise
• It helps you gain authority

 

Without a blog, you don’t have a voice. Without a voice, you cannot call on to your target customers. So, if you don’t have a blog, create one today. If you are not using your blog, revive it today.

 

One little mistake people make while blogging. They focus on their own blog. They usually don’t think of spreading their wings around. When you are blogging, you need to pay attention to the influencers’ blog as well.

 

To gain authority, you can request the influencers for guest posting. This is going to give you a quick SEO boost. However, before you get started with the strategy for effective content marketing, you should invest time on some essential factors.

 

• Readers’ desire
• Influencers’ blog posts

 

Also, you need to have a commitment to create great contents which will get shared by the readers. Such contents can be posted weekly.

 

E-Book

 

Marketers have a deep-rooted fear about e-books. They think that undertaking a project of e-book creation will take a lot of time. However, the truth is – all e-books don’t have to be long epics. There are short 10 page e-books as well. These can be used for the purpose of brand promotion.

 

E-books can help you get a lot of exposure. Also, this marketing tool is valued for the below-mentioned reasons.

 

• E-books make you look professional
• E-books make you look knowledgeable
• E-books can help you gain more e-mail addresses
• E-books can be great tools to expand brand visibility

 

However, the creation of the e-book is an essential process. It is your responsibility to ensure that the pages of the e-books look good. Without visual stimulation, it is not possible to gain readership. Besides if you have plans for the e-book promotion, you need to invest time in the creation process of this tool.

 

So, here are the scoops which can help you create great e-books.

 

• Add numbers
• Use statistics
• Use effective quotes
• Create great content
• Offer these for free

 

Social Videos

 

Video is an effective way of creating connection with the viewers. In fact, videos are better than text-based contents. This is because – videos are easy to use. People get more information through videos than they do from the written contents. A 10 min video can be a great way of getting people updated about your product or your service.

 

There are different types of videos which you can use for product or brand promotion.

 

• Explainer videos – here you can explain how your product can change the customers’ life
• How-to videos – here you can take out a segment of your product and explain how users can use the product
• Tutorial – here you can give out information about your product, your service and your way of operating things. You can create a series of tutorial videos if you want to gain authority

 

The secret of creating a great video is the contemplation of the problems people are facing. You will also have to consider how you can help them. So, find the problems and create your video offering the solutions. This is how people usually gain influence through continuous vlogging.

 

However, one essential fact about video creation is – you need to pay attention to the best part of your service and your product. This is like window display. You need to show the best part to draw visitors.

 

SlideShare

 

SlideShare has become an essential part of effective content marketing strategy. However, even though this platform has a wide reach, many marketers don’t use this platform for brand exposure.

 

Yet, SlideShare has more than 60 million regular users across the world. You will be surprised to know that – SlideShare is considered to be one of the largest platforms for content marketing in today’s world.

 

If you think SlideShare is all about presentation, you are partially right. This platform can be used to display a lot more than just presentations. SlideShare can be used to share PDF’s and also infographics. You can shares videos as well.

 

So, when you are using SlideShare for content marketing, you need to pay attention to an important factor.

 

You need to monitor the comment section of SlideShare. This is because SlideShare can help you gain visibility in front of its huge user base.

 

Lastly, in the plethora of fancy content marketing hacks, you should not forget the old school email marketing. This tool still holds the power to create engagement and influence buying decision of the customers.