Things to Check before You Launch a Website

Majority of the websites get launched based on design only. The marketers create websites to impress people. This is fine as visual appeal attracts visitors. However, what you need to realize before it’s too late, that design alone cannot drive traffic. Before you make an announcement of website launch, you need to make sure you have some organic traffic.

To ensure that you start with a large number of web traffic, you need to opt for the right SEO strategy. It is essential that you get started with your web promotion properly. Optimizing a website for traffic can be difficult. It is especially difficult when you are opting for organic traffic.

Before you launch your website or your blog, make sure to check some important SEO facts. Here is a list which you should pay attention to.

Speed is Success

Bounces can be poisonous for SEO strategy. It will ruin your effort for optimization. Most websites fall short when it comes to speed. The marketers need to ensure that the website they are going to launch is speedy. This will reduce the bounce rate and push your website or your blog

According to a recent study, more than 65 percent of websites have been analyzed by Google. These websites take more than 7 seconds to load.

The average time most of the landing pages take to load is around 20 seconds. Yet, it has been seen that mobile visitors don’t stick to a website or a blog if it takes more than a couple of seconds to load.

This is a problem which you need to consider when you are launching your website. So, you need to fix the elements on the website that are responsible for the high loading time. This does not only increase bounce rate, this reduces the conversion rate as well.

In confusion, you can use ‘Google test my site’ to increase the speed of your website. This is an essential step before you launch your website.

Mobile First Website

A lot has been written on this topic. However, there are still websites that don’t pay attention to the changes a website goes through when accessed from a mobile phone.

This does not only increase bounce rate, this increases the chance of getting penalized by Google as well.

In the past, the indexing depended on the desktop version of a website. However, with the surge of smartphone users, now, the search engine will index websites based on mobile compatibility.

This is why you need to create a website which offers the equal experience to desktop and mobile users.

When you are launching a website, you need to remember that mobile compatibility does not only draw more visitors, it draws the higher rate of customers as well.

So, this is an essential fact to check when you are going for the big launch. Before, you get your website out in the social media and start talking about it, make sure to check the mobile compatibility.

Create Content

Don’t launch a blank website or a blog with dummy content. If you are looking for organic traffic, you must use content marketing strategy carefully. Before the website or the blog is live, you must make sure to upload contents.

Here, you must ask how many blog posts or articles should you write before the launch. The experts say that before you get your website out there, you need to upload at least dozens of articles and blog posts.

You should create these contents keeping in mind the focused keywords. This is important because, people don’t trust websites or blogs that don’t have contents. To gain the visitors trust you need to keep it loaded with content.

According to a report, it has been established that blogs that publish around 20 posts each month attract more organic traffic than the ones that don’t publish any post.

As the number of blog posts increases, the blog traffic increases as well.

For better result create a content strategy of posting 2000-word content. These are more effective than the short contents. The modern day readers are looking for long and detailed contents.

Once you have the content strategy, you need to set up Google Analytics to monitor the performance of the contents.

Why should you make the effort of setting up Google Analytics?

It is essential because the analytics are the key elements of SEO growth. Without analytics, you will not be able to monitor the performance of your content. Therefore, you will not be able to fix the issues that have been ruining our SEO efforts.

Additionally, without analytics, you will not be able to trace the source of traffic. If you fail here, you will not be able to plan your email marketing strategy in the future. So, you can see, launching a website is not about sharing a link only. There are loads of tasks to perform first.

On-Page SEO

Well, this is the era of on-page SEO. You need to know about this before you launch your website. Many say that an SEO audit is essential for on-page optimization. However, this is not the case. You can go for on-page SEO even if you don’t have an SEO audit.

To begin with, you can focus on low volume keywords. Once you have focused on the low volume keywords, you can start writing interesting blog posts or article titles. The web pages must have separate title tags.

The title tags must be short and crunchy. You must focus tags that are below 50 characters.

Long Tail Keywords

Long tail keywords are important because these are search specific. The people who are using long tail keywords know their objectives. They have the clear idea of what they are looking for.

This is why you need to use long tail keywords as you are using the short ones. If you can bring customers through long tail keywords, you will be able to convert them easily.

Finding long tail keywords is easy. You can use online tools for this.

Lastly, don’t forget to optimize your landing page. This the selling point of your product or your service.