Why Long Content Hacks Fails Sometime – A Detailed Discussion

Long contents don’t always work. Here are some facts to remember before going long and detailed.

This is the year to go long. Yes, short contents are out. It is the long, ever ending contents which are attracting most of the traffic. The modern day bloggers are opting for 3000 word contents mostly. However, there are bloggers who write 10,000 words long content as well.

These work in getting more traffic. The success of long content is not a new trend. In the past, bloggers used to adhere to long contents only. However, the past couple of years saw the rise of short and snappy write up’s. But, in 2018, every blogger is going for long, detailed and informative contents rather than the short ones.  

However, amidst the frenzy of writing long contents for the purpose of getting more traffic, bloggers miss out a very important point. Just because it is a long content which offers detailed information, does not mean it is going to rank high in the search engine ranking. Length is considered to be one of the traits of a high ranking content. There are some other important factors which you need to pay attention to while writing your lengthy post.

So, before getting into the discussion of why long contents fail, let’s have look at how does the length work for high ranking.

How Does it Work

Well, high search engine ranking is a goal of every marketer.  If you are in SEO long enough, you will know that republishing is a trend which has been around for a long time.

There are some important steps which you need to take before republishing something. Well, the first step is to analyse an old content. The objective of this step is to find the weak keywords and the weak parts of the content. Once you have assessed the weakness, it is time to polish the content up. Most of the bloggers add information to make the contents lengthy and then republish for better reach.

This is the success formula of publishing long contents. However, for most of the bloggers this does not work. There are reasons why the formula works for a few bloggers while it fails for the rest.

We are going to find the reason why some bloggers fail at getting high search engine ranking with long content publication.

Lack of Authority

Blog has always been a vital part of any business success. However, there is one essential fact which every blogger needs to remember. Blogging cannot be a overnight success. It takes time to build a blog and its voice. This time duration becomes longer in case of overly competitive market.

It takes around a couple of years for a content marketing campaign to yield result. It is true that some business owners cannot afford to spend that much time on just the building phase.

If you are also in hurry to get leads, you will benefit from using AdWords. Content marketing is turning out to be a difficult task. This is why the more time you spend on building your blog, the better it is for you.

Along with content marketing process, the search engine has also gone through a lot of changes. What worked even a year ago, does not work anymore. Now, let’s go back to the initial question why long content sometimes fail. The reason is – people don’t consider the changes when they write their contents.

To be frank more than often, the quality of the blog post does not matter. It is the blogger who matters. More than often the brand value dominates the post quality.

So, to make your long content traffic worthy, you need to first invest your time and effort in building your brand. Your authority will play a vital role in high search engine ranking.

This is the only reason content marketing strategies take time to yield results. If you are trying to covert leads out of the people who have no idea who you are, you are bound to fail. People trust people who they know. So, there is no quick fame formula here. You would have to work hard to build your authority, one blog post at a time.

So, where to start from?

The experts say that you should begin by opting for recognition. Once your recognition is built, you can convert your followers without much trouble. However, the first six months you need to keep publishing your contents to scratch the surface.

Keyword Targeting

So, if you are up against a website with high authority score and strong domain page what would you do? What can you do to outperform the website? Well, page level keyword targeting is the option which can work for your favor.

The thing which you need to understand is – you don’t just want to have high search engine raking. Your objective is to get clicked. For this reason, you need to target the right keyword. Each page of your website needs to be enriched with right keyword which will target the right people. In case you target the wrong keyword, your chances of raking high in search engine and getting clicked will be ruined.

With time the search engine performance has changed. Now, clicks make a difference in ranking. This is why, you need to focus on getting more click rates to get high ranking.

For anyone who wants to build brand and authority through long content, needs to focus on search query. The good news for the bloggers is – the behavior of the visitors has changed a lot. Now, people scroll down in search of the right content. However, if your content fails to respond to the search query, it will not appear on the search result.

To perform well in search query, you need to first understand what people are looking for and why they are looking for that particular thing. Once you have understood this, you will be able to enrich your blog posts with right keyword and right information.

Lastly, you need to promote your content. You need to share these on different platform. Otherwise, keywords and other elements will not work in building your authority.