You Are Losing Out on Clients Because of These Reasons

Each website browsing step is important. Each one of these steps determines whether you hold on to your clients or you don’t. here some reasons why you lose them midways.   

It goes without saying that business especially, the e-commerce business, loves to explore new ways of getting more and more users. The mantra of ‘more users’ has been resonating for quite some time now in the word of blogging. But, it is rare that people talk about the churning of existing users as a result of them annoying them while the companies’ majorly focus is on attracting new website traffic. You may think that existing users never leave.

But that isn’t true. Moreover, they don’t just leave, but simultaneously spread the word of their annoying experiences at your website to their colleagues, family, and friends, ultimately creating a bad impression on their minds. So, this can be a potential reason for losing even a large number of potential new users. Customer churning is nothing but an antithesis to the growth of your user base.

Here are the factors that may easily tick-off existing users and cost you on customer retention rate:

Slow website Loads:

Gone are the days when you could easily get a website with slow load times because dial-up and AOL were the norms back then. Earlier, people never expected sites to open up in an instant. But, today, the scenario has changed. Technology has advanced over the years leading to lack of much patience in users. Why not? After all, every other competitor is loading instantly. So, why would the users wait for yours?

Now, to boost visitor engagement you need to look for a solution to this issue. Making the images on your website load little by little in place of making the users wait until they load fully by coding your HTML likewise could be one way to make your website load faster. On many sites, the ads don’t allow users to view the site unless it is completely loaded. To rectify this try entering your website from multiple devices and internet connections to find the root of the slow loading time and fix it accordingly.

The annoying “404 Page not Found” errors:

The achievement of conversion rate optimization is going to be far off if you don’t rectify the broken links on your website. Remember, broken links are just an impression of lagging behind in competition, laziness, and unprofessionalism. Say, the users are really interested in your blog posts and then click on them. But, in place of fanning their interests, it takes them, nowhere or to an error page because your blog posts are cluttered with broken links.

Well, that surely is irritating for any user. The best way to prevent churning your existing customers due to this is by manually checking the blog post links before you publish them on your website. You can use the crawl error feature of Google’s Webmaster Tool & W3C Link Checker and similar free tools to find out the source and report all the dead and broken links of your website much faster.

All that Pops:

Every user loathes Pop-ups- this is one thing that remains constant till date, since the inception of the Internet. This includes pop-ups of every kind, starting from pop-up reminders, advertisements to pop-up help alerts. The crux of the reason of irritation of users behind pop-ups is that they always come in between something that they care about and were trying to look at. You would definitely have ways to rationalize it but, nothing ultimately helps. Too much pop-up on your website can never drive website traffic and revenue. Rather, it will drive users away.

So, don’t hand in ammunition to your competitors to use against you. Please understand that if people do not care about what you have to say then it is just that way. Your display method won’t change the game. Instead, it will only end up ruining it if people are interrupted by constant pop-ups.

A wall of website content:

Believe it or not many users get annoyed if they have to go through a huge text on the wall of your website to find out what you are offering. It is the era of precision and that goes true even for web contents. Users get intimidated by walls of text no matter how creatively it has been written. The fast-food generation today will do anything but devote time to read a lengthy text. You should platter your content in a layout that is more digestible i.e. contains bullet points, bite-sized paragraphs, use of italics and bold as a monotony breaker and also ample sub-headers.

Confusing Website Navigation:

The ecommerce conversion rate can only grow your website offers easy and simple navigation. The Web 2.0 has made a lot of things simple. Yet, it is surprising how navigation is still an issue on several websites. There are many negative reviews that say that users have gone on a searching spree to find something that they know is there on the website but have ended up with nothing after several tries and finally relied on Google to find it.

Well, you should know that most users will not be that patient. Be sure to lose the customers if they don’t get what they are looking for despite clicking on the buttons and links on your website. Buck up, and make your website easy to navigate as soon as possible because confusing navigation cannot serve as an excuse today.

Log-in Request interruptions:

No, social sites like Facebook don’t face this as a problem as they force people to login to access the benefits because in this case there is no way around it. But for e-commerce sites, it is not so. You need to understand that the visitors visit because your content interests them, not because they want to log-in. So, forcing people to login right at the start will definitely not kill your website but will surely drive much traffic away from your website.

Massive ads covering the screen:

Can there be anything worse than pop-ups? You are totally absorbed in reading an article and suddenly everything gets covered up by a massive screen-covering ad- this will certainly make a user anything but glad because it is truly offending. Webmasters need to face the fact that this annoys users to their guts and that there are other ways of making money from their website than frustrating people like this.