Bata Heritage & Coca-Cola Launch Iconic Capsule For Spring 2019
Straight from the 1930s, the new Spring 2019 collection gives a fresh spin to the popular tennis shoes and carries the distinct DNA of both brands — red and white colours in fun and graphic logos and designs
In a significant and rare instance of co-branding, two of the world’s mega brands- Bata Heritage and Coco-Cola have rolled out an iconic capsule collection of the legendary Bata Tennis and Hotshot shoes that were a rage in the 1930s. The new Spring 2019 collection gives a fresh spin to the popular tennis shoes and carries the distinct DNA of both brands — red and white colours in fun and graphic logos and designs that can be worn as soon as the sun’s up. All styles in this collection feature a white rubber outsole and toe cap. The range aims to share love and celebrate uniqueness and diversity of people around the world, top officials of the two companies said.
This graphic off-white version of the Hotshot style sneakers made famous by rock singer Kurt Cobain in the ‘90s features red stitching, laces, a side and back logo, as well as thick piping all around the shoe. Team these jazzy sneakers with shorts and a solid t-shirt for a casual summer look.
These sneakers have the spelt-out Coca-Cola logo in white against a red canvas on the whole upper shoe. The logo matches the piping and laces giving a quirky and attractive vista to the legendary Bata Tennis shoes.
This fun, quirky and graphic pair of Bata Hotshot shoes has the word Coco-Cola spelt-out in red in different languages on an off-white canvas. These will look great for a casual day out.
This style has white circles across the red canvas shoe with the spelt-out Coca-Cola logo in each circle. The logo matches the base and the laces. Team up this stand-out and stylish pair of sneakers with denim and a casual top. The new range comes up with price tags ranging between Rs 3999 and Rs 5999.