Learn How You Can Attract People by Improving Facebook Ads

If you belong to the modern age, you must have a Facebook account. Everyone is there on Facebook. The user number is huge and this is why the social media platform holds a huge potential to take your brand to the next level.

Using the right Facebook promotion strategy, you can reach a massive number of people across the globe. However, what you must understand is – organic promotion on Facebook is not easy any longer. In fact, the organic promotion does not really yield any result if you are eyeing quick traffic for your website. If you stick to the organic promotion, you will eventually be able to generate traffic through Facebook. However, no one has that much time in this competitive world. You either make it today or, you will lose out on potential customers.

Additionally, after the recent Facebook algorithm change, now promoting business contents has become even more difficult. Facebook encourages personal posts rather than promotional posts as a brand copy or business contents.

This is the reason you must create a Facebook ad strategy. Reaching out to the target people is not easy without the help of paid ads anymore. You must have a plan to move ahead with the Facebook ad promotion strategy.

However, here is the catch – the paid ads don’t come with the guarantee that you will get result. There are people who spend money extensively on Facebook ads, yet they don’t get the desired result.

Yet, this does not mean that you will completely shun Facebook ads. Not really. You just need to perform some important tasks before you go ahead with the Facebook ad promotion. You need to know what you want and what are you are going to do before creating the strategy.

So, the first step is to focus on targeting.

Yes, proper targeting can do wonder for a marketing campaign. Gone are the days when the marketers used to put up hoardings and hoped for the right people to notice.

This is the age to find the target people and then go after them. Without this aggressive approach, you might get left behind in the competition. To decide the target, you need to have a look at the marketing funnel.

The important thing is – the customer requirements change with the change of funnel.  You must have a step-by-step approach. If you try to pitch your product to someone who has just come to your website, you are going to fail in making a sale. You need to first build the rapport.

So, you must create the right message for the right customers at the right stage. For this, you would have to invest a little time in research. Proper targeting does not only help you find the right people, it helps you understand the right timing to send out a message too.

Start with Demographic

You see, to know who to target and when, you must have an in-depth understanding of customer demographics. However, some marketers think demographic refers to the customers’ location only. But, this is not true. In reality, demographic is more than just location.

Demographic encompasses the total persona of the customers. Age, lifestyle and even interest are all included in the demographic. However, when you take all the three aspects into account, you will see that you have a vast landscape to cover.

So, what should you do in a situation like this? The experts have the solution. They encourage the marketers to segment their advertisements. Yes, you need to create separate advertisements for separate demographic segments. You can target the age in one ad and target the location in another.

Trying to cover it all in one ad can be difficult. In fact, you should not attempt to do it. Take it slow and narrow your focus. If you are targeting the age group of 20-year-olds, you should not try to approach the 70-year-old people. Speak to the target audience only.

Evoke Interest by Targeting Interest

The problem with targeting a wide range people is – it lowers the click rate. The more you focus on narrowing the targeting, the more clicks you will get. So, be wise and don’t hurry.

Take one aspect at a time and cover the landscape. One day you will see that you have covered a lot of miles.

If you really want to narrow your target, you need to pay attention to the interest of the customers. So, what you can do is – you can design the ad in a way that only the specific people will click.

However, when you select a single interest, you will still end up targeting a wide range of people. You might see that over a million of people have the same interest. This might seem overwhelming and even tempting from the business point of view. But, when you look at it from the marketers’ point of view, you will understand that such a wide range does not really yield the desired result. In the long run, you will not be able to convert the number of people into positive customers.

So, what you can do is – you can create sub interest segments. If you are targeting soccer fans, you can narrow down the targets by focusing on college-going soccer fans of Detroit. If you only go after the soccer fans, you will be looking at the number in billions. This will not help in your business growth.  

Target Buyers Looking for Similar Products

Use Facebook analytics to find what kind of people are looking for the similar products you are selling. This is going to be of great help. You can acquire the customer data and narrow it down with the help of your target cheat sheet.

Create your ad based on the information you have acquired through your research. Even if you are not yet a brand, even if the people are yet to hear about you, there will be a chance of getting their attention by constant pursuing. You can even steal these people from your competitors’ website.

Lastly, don’t forget the income level when you are targeting people. This will help you create the ads effectively.