Learn How You Can Revamp Your Product Page to Get More Conversion

UX issues can ruin your marketing effort. This is a given fact which the marketers have come to realize a long time ago. However, this has not helped them erase all the UX issues that their product page is suffering from. It has been seen that more than 80 percent of the websites still suffer from UX related issues. Even the biggies like Amazon and eBay are not immune to the issues. This is why the time has come to revamp your product page to increase the number of conversion.

This is article is an assortment of pointers collected from different sources. This will give you an idea about how to redesign your product page and increase conversion quickly.

If you can pull this off properly, you will be able to beat the others in the game of conversion without much effort. But, before that, you must learn the art of revamping product page.

Showcase Your Social Reviews

There is nothing wrong with flaunting the social reviews. You need to understand that – does not matter how well-crafted is your brand content, people will still choose to believe the customer reviews.

This is why marketers are opting to get user-generated content. User-generated content can be used as the social proof which can get you the required attention.

Most of the marketers use reviews that are text-based. However, to beat the competitors, you can use some other tactic. You can use some other plan to use social proof.

Yes, the text-based product reviews work effectively. However, being only effective will not work any longer. You need to go the extra mile to get more conversion. What you must do is – use image-based reviews. Of course, you can create videos of the customers offering their product reviews, but that would be too far-fetched.

You can take images of people buying your product. Or, you can snap images of the customers use the product they have bought from you. You can invite them to share their stories with you.

These are the contents that can help you get more attention from the other customers. These are the social proofs which can draw people to buy more of your products. Positive photos that have been generated by the users can increase the possibility of purchasing the product by the users. It has been studied and found that when brands use the user-generated photos the sales increase by 50 percent.

Remember that photos are the most engaging user-generated contents that you can use for your promotional purpose.

Therefore, for better engagement, you need to design your product page with engaging photos. Always leave room for more. Nothing attracts customers more than such photos.

However, with the zeal of using photos, don’t forget to use proper description and call to action. These will get the customers’ minds back on the purpose of buying the products. With the photos, you can easily divert their minds.

Use Interactive Elements

It is normal for you to want people to come to your product page and buy the product. However, the process is not that easy. You need to guide the customer to the checkout page. You need to guide the customer to purchase the product from your portal.

The best thing about the interactive content on the product page is – customers will not have to scroll all the way down to read the entire information. They can just skim through the pages. You need to create the right balance of product information and interactive content. The interactive content should have a tutorial edge. Such contents can influence people to make a buying decision.

Improve Filtering

Filtering is an essential part of the sales process. You need to improve the filtering to make sure that your customers are happy with your service. You must have an optimization plan for your product filter. This will surely augment the customer experience and will help them make the purchase decision. The idea is to make the product selection process easier for the customers. It is annoying to search for white denim and come up with all the white colored product of the portal.

You must stick true to your product theme when you are creating the filter. The niche needs to be given priority at the time of the optimization process. There are some essentials which you need to include when you are creating the filter for the product page.

You must think of including a button for the customers to be able to search for the right product. This button will make the product search process easier. Also, you must have a creative approach in mind which will help this button to standout.

Sometimes placing the filter button creates a problem for the designers. You need to test different positions to decide where the button looks the most effective. The top sidebar is the most common and effective position where you can place the button. However, the positioning depends on the design itself.

Revamp the Product Features

Because people don’t get to touch or hold the product prior to buying it, you need to make it a point to add enough information to the product description that people get to understand what they are buying.

Explaining your product adequately has a big impact on the conversion rate. This is why you must take a look at the product page and decide what kind of information to include in the product feature section.

The common product description approach is to give out information about the product. However, to be a little different you can tell people how they can include the product in their daily lives. The idea is to draw people in the description and let them get the feeling.

Lastly, since you are giving such an effort to revamp your product description page, you need to revamp the product title and the meta descriptions as well. Try to help people related to the product and your brand. This will eventually make them buy your product.