Mondelez Offers Consumers Cookie Taste with Cadbury Chocobakes
As the undisputed chocolate market leader and strong player in the biscuit category in India, Mondelez India leverages the power of its iconic chocolate brand to offer yet another unique eating experience to its consumers.
Consumers of today world-over are relishing chocolate in different avatars especially within the bakery world. In India as well, Mondelez India Foods Private Limited (formerly Cadbury India Ltd.), an arm of the Nasdaq-listed $26 billion Mondelēz International, Inc sees this nascent and fragmented space growing exponentially and emerging as a billion-dollar opportunity in just a few years from now, given consumers’ love for chocolaty taste. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country.
As the undisputed chocolate market leader and strong player in the biscuit category in India, Mondelez India leverages the power of its iconic chocolate brand to offer yet another unique eating experience to its consumers in the form of the Cadbury Chocobakes Choc-filled Cookies, redefining the taste of fast-evolving Choco-bakery segment.
Commenting on the latest innovation Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said that the launch of Cadbury Chocobakes Choc-filled Cookies stems from our constant endeavor to create and redefine categories. They have always looked at growing the consumption pie by expanding the brand’s narrative and leveraging occasions. In India, their vision specific to the Biscuits category is to ‘introduce delicious, consumer-relevant products’ and this latest innovation further builds on our vision of leading the future of snacking. With the iconic taste of Cadbury at its core, they believe that Cadbury Chocobakes Choc-filled Cookies will further strengthen their position in the fast-emerging Choco-bakery segment and consolidate their foothold in the snacking domain, he said.
Cadbury Chocobakes Choc-filled Cookies, is truly a cross-pollination of the iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. Unlocking the potential of indulgence, this latest innovation is an attempt to further premiumize the biscuit category while expanding its trajectory in the country on the back of agile innovations that continue to match the growing consumer expectations. This initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right, by providing them with more choice and newer eat experiences.
The launch of Cadbury Chocobakes Cookies will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation, which will include a new TVC, innovative outdoor, print & digital campaigns along with strong in-store visibility. Cadbury Chocobakes Choc-filled Cookies is priced at Rs 30 for 75g and Rs. 60 for 150g.