Some Important SEO Tips Related to Keywords That Will Boost Website Rankings

In the world of SEO, the term keyword density is often used and is considered something too divine that all should follow. True it is, but the fact lies many people are still ignorant what exactly does it mean and how that is beneficial for SEO.

So, to begin from the scratch let’s first simplify the term. The keyword density is defined with the search word that is related to the text. The appearance of that word in the text is related to the number of words used in a particular article. Let’s take an example. If a keyword is repeated 2 times in a 100-word article then the percentage of keyword density would be 2%. As per the search engine guidelines, crowding and exceeding the content with stuffed keywords will reduce the position of that particular page in the search engine. And this is a known fact, that being on the first page is really important and that is the reason for doing an SEO.

Before writing a topic let us consider the most important word in the title or the theme of the text as the keyword. Now when you have your keyword you have to ensure that the content you are writing is revolving around that specific keyword. If you are not doing so, when you start using the keywords in the content it won’t sound natural and that will be a forced insertion which definitely lowers the quality of the content.

What is Google saying about Keyword density

According to Google, your articles ought to be valuable for the clients. In the time of high competition in ranking #1, you can't depend on keywords only. You should compose a powerful content, so your clients invest energy to peruse it.

Here are a couple of critical statements made by some of the leading Google specialists.

Matt Cutts said about keywords that is not simply how the ranking it works. He suggests not keep on reworking on same stuff again and again. If you are giving the same ideas then you are in threat of getting into keyword stuffing. So diversity in power packed information must be there in a content.

John Mueller said about keyword density, “in general, this is something that I wouldn’t focus on specifically. Search engines have basically moved on from that point.”

The Google Webmaster Guidelines said that filling up pages with keywords or numbers results in a negative client encounter, and can affect your website's positioning. Concentrate on making helpful, a data-rich substance that utilizes keywords appropriate as per the context.

Keyword Stuffing

Since keywords are such a vital piece of the substance of your site content, they require additional special concern. You could even say that keyword use is a "transitional experience", expertise that takes a considerable amount to understand and apply. Having the capacity to choose the correct keywords requires a decent knowledge of your target group and knowing their psyche to understand what they are searching for. Some dishonest SEOs utilize wrong strategies, for example, keyword stuffing. Keyword stuffing is over-burdening the substance or meta tags of a website page with each possible keyword or phrase that identifies with the webpage in a wide range of sentence formations.

Keyword Stemming

Keyword stemming is a helpful instrument for website pages and website design improvement. The procedure of keyword stemming includes taking a fundamental however well-known keyword relating to a specific website and including a prefix, suffix, or pluralization to make the keyword into another word. This specific procedure enables a site to develop the different variations of an existing keyword which can enable a website to get more traffic. Words that are a result of keyword stemming can grow in either course or even add words to the expression, making the potential possibilities of using the keyword on a large scale without stuffing.  

Keyword stemming for website design improvement is an awesome way to draw traffic to your site. A more extensive research of keywords through keyword stemming additionally maintains a strategic distance from keyword stuffing might reduce the chances of blacklisting a site from a search engine.

Keyword proximity

A search word can be comprised of a blend of different keywords. The keyword proximity is defined by the distance between two placements of a certain keyword. The less the separation between a search term's individual keyword, the more applicable it will be from the perspective of the search engine.

A short insight on meta tags

There are three imperative parts of Meta labels that you can utilize for SEO purposes. The first is the Title. The title tag is the title message that appears in web crawler postings.

The second is the description. The meta description tag is the place where you would need to put your site's outline. This is the place you people what your site is about and what you are putting forth for the users. It should not be too long, in light of the fact that the web search tools just read up to a specific number of words.

The third is the use of keywords. The meta tag is the place where you put the majority of the keywords that you use in a site. This is fundamentally where you need the words which will take you to the highest point of the SERPs page. Your keywords are important – regardless of whether you take away the majority of other words than the keywords. The prospective client should have the capacity to realize what your site is about when they read your meta tags.

The significance of meta labels is that the web crawlers read them so as to look at if these keywords and the portrayal are connected with the unmistakable substance. Are your keywords present on your site page? Is your meta portrayal related with your substance and your site's specialty? There is sure weight in your meta labels that the web crawlers see, that being the reason, wouldn't you need to do everything with a specific end goal to bring your page somewhat higher in the SERPs? That is precisely the motivation behind why meta labels are imperative.

Several tools that you can use to improve SEO

There are a certain kind of tools that are offered by one of the most popular search engines and that is Google. You can always use the tools like Google Keyword planners, Google Search Console, Google Analytics and much more. There are different plugins as well that will help in SEO.