These Tips Will Make You Write Outstanding Blog Posts

A blank screen is the biggest enemy of a writer. All the bloggers are not fortunate enough to have outstanding writing skills. Some of them can barely pass the writing test. Yet, the current content marketing trend needs outstanding blog posts to make a difference. Added to this scenario is the need to meet the deadline.

Bloggers are not fortunate like the published authors who can spend months writing a book and then another couple of months editing it. As a blogger, you have 2 to 3 hours to create, publish and share a blog post for engagement.

Difficult, isn’t it? Well, you are not alone. There are countless bloggers out there who face the same problems. The pressure of producing outstanding contents every day takes the romance out of the writing profession.

However, we have good news to share with you. All is not lost yet. There are ways to get back on track. There are ways to get over the inferiority complex that is creeping in. With little effort, you will be able to trudge smoothly through the writing profession and create amazing blog posts.

Get Past the Fear

For most bloggers fear makes the biggest damage. The fear of making errors usually leads to a depressing result. Some bloggers try to battle the fear by using big words. They think that using classy words and fancy sentences will help them write better blog posts.

The bad news is – this is the wrong approach. Even if you use big words, you will not produce an outstanding blog post. The young editor who has barely started the career will still call you and give you a piece of their mind.

So, what do you do to write a blog post to engage readers? You write the way you speak. Yes, it is as easy as that. If you explore the Internet, you will find that how to write a blog post to engage readers is a trending topic. Countless bloggers are eagerly looking for tips and pointers to improve their writing skill and to protect themselves from the editors with the divine right to bash.

In this article, we have created a list of pointers which will help you write outstanding blog posts even with limited writing skill.

So, here we go…

Write Like You are Talking to Your Friends  

The truth is – you are not competing for Booker Award. You are writing to engage readers. This means, you are writing to interact with readers. Therefore, when you are writing your blog post, you must imagine that you are talking to a close friend and giving out information.

How do you talk to your friends? You don’t use complex sentences and big words, do you? You don’t try to use classy language, do you?

No, you simply present the information in the simplest way possible. Thus while writing the blog post, pay attention to a few important facts.

• The introduction

• The words you are using

• The examples you are giving

• The way you are telling the story

• The questions which your readers might ask

• The conclusion

Remember that simple writing always creates better engagement. If you pay attention to the above-mentioned pointers and stick to your chatty voice, you are sure to create outstanding blog posts which will engage readers.

Relax and Give Yourself a Break

Why the write-like-you-speak approach engages readers? The truth is – when you write like you speak, you add some character to the writing. When you be yourself, you succeed in connecting with the readers. Your writing no longer turns into another promotional copy. It becomes an interactive piece, created to draw the readers’ attention.

So, the trick is –

• Use your own voice

• Add some personal stories

• Use simple tone

These are the three ingredients of writing a great blog post. However, you need to pay attention to the stories you are telling. You must tell relevant stories to engage the readers and then make them come back for more.

Use Daily-Life Language

If you explore the famous blog posts that are ranking high on search engine, you will find that each one of the blog posts uses simple language. This helps the bloggers to connect to a large number of readers.

Artificially beautified language does not create engagement. Readers want to read blog posts to gather information. They are looking for pieces of writings which help them get the information they are looking for. So, your objective should be to present the information to the readers.

After you have written the blog post, make it a point to go through it. Have a close look at the words you are using. If you think the words might be confusing to the general readers, you need to edit your blog post.

Just Write it Down

Many bloggers have the habit of editing while they write. This kills the flow of writing. Don’t do it. Keep aside ten minutes for the editing. Don’t edit when you are writing the post. You will never see the ending of the blog post this way. So, the rule of thumb is – write and then edit.

Read the Post Aloud

We understand that you don’t have a lot of time to create a blog post. However, you need to read the blog post aloud once. This will help you identify the mistakes you have made. This will also help you identify the unnatural sentences which you have written.

So, the trick is to edit the sentences that sound awkward. Either remove the sentences or rewrite them.

Now, we are going to share some tips to help you become better at writing. If you practice these, you will be able to overcome your insecurities.

Practice Story Telling – It is no secret that readers like stories. If you want to succeed at blogging, you need to practice storytelling for better engagement. There are ways to do it. If you are not sure how to tell a story, make sure to explore the successful blogs for ideas.

Show that You Care – Readers will care for your writing only when they connect to your experience. Therefore, show your readers that you care about the information you are sharing. If the readers feel that you care, they will read your blog post and share it too.

With this, we are going to wrap it up for now.