2020 – What Digital Marketing would Look Like

Yes, we know, this is only 2018, not even the middle of the year. Yet, this is proving to be a big year for content marketing. However, with the way the technology is forming, it will take a few years for the technical growth to truly take place.

So, the experts are looking at the future rather than trying to assess the current market. The technologies that are emerging out in the market today, will develop to the full potential in 2020.

Therefore, let’s take a look at what 2020 digital marketing trends will look like.

Augmented Reality

Augmented reality is not a new concept. It has been in the market from 2016. However, augmented reality has not made it big in the industry yet. The doubts that have kept marketers from using it have been erased. Now, people are waking up to the potential of augmented reality. Big brands are leveraging this for promotion. This is one of the 2020 digital marketing trends which everyone needs to be pay attention to.

SEO Revamping

If you are not entering Amazon store for business promotion, your website is the only platform which you have to leverage for better sale. In this year, the experts are noticing different entries on the search engine result page. Added to this the webpages are getting less exposure. These have forced the SEO experts to take different tactics to promote their websites.

With rising use of mobile applications and information enriched answers taking place of traditional websites, the optimization strategy is bound to change. In 2020 it is said to take a different shape where users will use different ways to search for information. App SEO is going to be the prime focus of optimization plan. Rich answer is also going to be the ruling trend of 2020.

Live Video

The popularity of live video is not a secret to anyone. However, there are some aspects which is keeping it from going forward. The fact is though such videos attract a lot of attention, many brands have not taken advantage of this trend. This is why live video has not been able to capture the market totally. This is going change in 2020. It is predicted that with the way live videos are attracting people’s attention, in 2020, this will be an important tool of content marketing. It is also being predicted that live video is going to be a great means of communication between the brands and the consumers.

Native Advertising

There is no doubt that people don’t like to watch ads. They hate to be interrupted by ads when they are watching something. However, ad remains one of the key tools of promotion. This is why, marketers have been looking for a way to make people watch their ads. Native ads are being used for this reason. This hesitant step, to explore the potential of native advertising, is going to be an essential way of promotion.

The experts are predicting that native ads are going to earn most of the revenue in 2020. Whether this prediction comes true or not remains to be seen.

Content Length

In the current market three different types of contents rule – short, medium size and long. These contents come with different pros and cons. Each one can be used for different purpose. Where long contents are attracting blog traffic, short contents are used to attract social media visitors.

However, going forward deep and informative contents are going to rule the digital world. People will want to read contents that come with educational punches. Additionally, this trend is sure to force the marketers to take a closer look at their content marketing strategy. People, who like to read short contents, will have to skim a long content for the right information. Therefore, long content is going to be another important 2020 digital marketing trend.

Social Value

It is only natural that with so many changes taking place everywhere, social is going to change too. Authority building is going to be an essential part of digital marketing. While authority building is already important in 2018, the importance is going rise. In the future it is going to be the key selling tool.

If you are wondering about the sudden rise of authority building, you are not alone. The experts have taken a closer look at the reason people trust the bloggers or brands with authority.

The fact is social distrust is growing by the minutes. People now don’t trust the brands or the taglines. They trust people who they know personally. This distrust is going grow with time. Additionally, the importance of authority building is going to grow.

So, be ready to be associated with the individual bloggers. They are going to gain the power to make or ruin a brand.

Personal Interaction

Voice search has captured the market in solid grip. Over the last five years the tendency to search for voice search has grown among the web visitors. This has happened due to the recent algorithm update. Now, the search engine understands the spoken words as well. So, people now search for information using their voice and spoken words.

However, with time the type dominating interaction is taking a back seat. Now, more and more people are using their voice to communicate with the search engine. Before 2020 comes this search tendency is going to be a permanent one for the web visitors.

Marketers are Going to be Guides

Marketers are going to change the way they promote products. They are going to take the position of guides for the customers. By 2020, the market is going to see a reverse marketing process. Health, wellness, and high quality of life are going to be the prime focus of marketing process. Human to human interaction is going to be the new way of establishing relationship between brands and the customers.

Lastly, most of the predictions are assumptions right now. Experts have created the list based on the way the market is changing.