Emami Ropes in Shilpa Shetty to Endorse Kesh King Shampoo
Shilpa’s dedication towards staying fit and healthy admirably synergises with Kesh King’s brand ethos of ensuring a stress-free ayurvedic hair care solution.
FMCG major Emami Ltd on Tuesday roped in Bollywood diva and Yoga icon Shilpa Shetty as the new brand ambassador for its shampoo brand Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Ltd., announced the introduction of Bollywood diva and Yoga fitness icon, Shilpa Shetty, as its new brand ambassador for its shampoo.
Shilpa’s dedication towards staying fit and healthy admirably synergises with Kesh King’s brand ethos of ensuring a stress-free ayurvedic hair care solution. Shilpa Shetty joins the elegant league of Kesh King Brand ambassadors comprising of stars like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan, who have been endorsing the brand from time to time. To mark the onset of this new journey, Kesh King Shampoo with its inherent ayurvedic benefits of Aloe Vera and 21 ayurvedic herbs, also launched a brand new TVC.
The new TVC of Kesh King Shampoo comes with a new tagline: “Hair fall ka aayurvedasan” which is a healthy, ayurvedic solution to control hair fall, which is quite similar to the health benefits of yoga for the body. The shampoo has dual benefits, as it reduces hair fall and promotes soft and silky beautiful hair.
Speaking on the occasion, Ms Priti A. Sureka, Director, Emami Limited, said that Shilpa is an elegant and versatile actress with a rich legacy of work. She is a true fitness enthusiast who has equally carved out a niche as an entrepreneur yet being a really hands-on-mother. The company is extremely glad to have her on board for Kesh King shampoo. In today’s day and age, Indian women undergo anxiety for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, seasonal changes and many other reasons. Like yoga which benefits the body, Kesh King shampoo with its natural ingredients like aloe vera and 21 ayurvedic herbs offers the best hair health benefits to control hair fall and also make it look beautiful, she said.
The storyline of the new Kesh King Shampoo TVC shows Shilpa practicing yoga with her friend highlighting the hair fall issue of the latter. Shilpa advises the friend about the need to make ‘Ayurvedasan’ a part of her life’s routine – introducing Kesh King Shampoo to her, which offers the ayurvedic and natural benefits of health and life to one’s hair – a benefit which almost equals the goodness that ‘yoga asanas’ give to one’s body.
Speaking about her association with Kesh King shampoo, Bollywood actress, Shilpa Shetty, said that she has always been a champion of ‘fitness’. Practising yoga for a fit body, mind and soul is a way of life for her. When she got to know more about Kesh King, she was pleasantly surprised to find that with its proven ayurvedic benefits, Kesh King is going to offer her the healthy benefits of ‘hair yoga’ for a hair fall free, lustrous and healthy crowning glory. She is happy to be on board with Kesh King, said the Bollywood diva.
Recommended by International hair institute, Kesh King Ayurvedic shampoo has aloe vera and 21 ayurvedic herbs that not only reduces hair fall but also transforms dry and rough hair into soft, silky shiny hair. The brand portfolio of Kesh King includes ayurvedic medicinal oil, shampoo, conditioner and ayurvedic capsules.
The new Kesh King Shampoo TVC featuring the brand ambassador Shilpa Shetty has gone on air recently in its key markets.