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Vimal Elaichi Ambassador Akshay Kumar Quits after Backlash; Apologizes to Fans

Akshay Kumar apologized after trolls and reactions from fans over his support of the brand, Vimal Elaichi. After appearing in an ad, he joined Vimal as a brand ambassador.

Vimal Elaichi Ambassador Akshay Kumar Quits after Backlash; Apologizes to Fans

Akshay Kumar apologized after trolls and reactions from fans over his support of the brand, Vimal Elaichi. After appearing in an ad, he joined Vimal as a brand ambassador.

The actor declared that he will presently not be the brand ambassador of the brand he had recently signed up to endorse after being brutally trolled for association with the tobacco company. Taking to Twitter on Thursday midnight, Akshay apologized to fans for endorsing the brand following the controversy on the internet.

He also said the brand could keep circulating the ads to him till the legal span of his agreement closes, he will be aware of future choices he makes for advertisements.  

Akash Kumar said, "I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back."

Akshay Kumar was the most recent Bollywood star, after Shah Rukh Khan and Ajay Devgn, to endorse Vimal Elaichi for the cardamom products.

The brand additionally sells tobacco items. The new advertisements for the brand include Shah Rukh and Ajay inviting Akshay to the 'Vimal universe'.

Discontent with Akshay advancing a harmful product, fans took to social media to share an old video of the actor in which he was seen denouncing drinking liquor and tobacco items, to help him to remember what he once said.