Tricks to Launch an App on Social Media Platform in a Grand Way

You have created a brand new app or game and just can’t wait to unveil it in front of the curious audience. Where and how to launch the app becomes a little difficult to decide. From the plethora of social networking sites, it becomes little tricky to decide which one will be the best platform to generate publicity.

Social media has so far played a big role in creating a pre-launch buzz for any product or service. One of the best app launching strategies for any marketer is to create a presence for the app or the game before it is actually released in the market for the public to explore. It not only increases curiosity but it also helps in gathering users before the launching.

Your app launching social media strategy should be strong enough to drag your targeted audience to sign up for the notification of the launching date of your app. Here are few ways to make the most out of this enormous platform and to launch your app in a grand way.

Focus on branding, it is needed

Before launching an app on social media platform, remember to create social media accounts. It is not important to go create an account on every social networking site that you have ever seen, pick two to three most happening networks to launch your app. Initially, Facebook, Linkedin, Twitter, and Instagram should do the trick.

Using multiple social networking sites is a very good decision. But you need to be very careful while revealing anything in front of millions of curious onlookers. Make sure your brand has a personalized voice and is consistent. There is no point in creating a campaign today and suddenly disappearing. This will leave your audience in a barren land wondering what exactly happened to the app.

Continuous branding with a little touch of emotion is enough to keep the audience engaged for a long time. But do remember to create the app launching strategy way before launching the campaign so that you don’t run out of any topic at any point in time.

Don’t rush, build your audience gradually

Once you have created all the social media accounts, you may feel the rush to generate followers quickly. However, it is always advisable not to hurry things up on social media platforms, it can have an adverse effect on the app. You can try to build up your set of followers or likers organically.

Following the mentioned steps will bring you a few audiences to get started with:

• Try starting off the campaign by inviting all your friends and known people to like or follow your page
  
• Keep on sharing everything on your own personal account to initiate an interest amongst the known faces
  
• You can ask your friends to invite their friends to like your app page
  
• Join groups, follow similar accounts and like similar pages, don’t do it from your personal account try doing it from your app’s account
  

These steps are enough to create a rippling effect on the social networking sites. If not millions, but it promises to generate at least few hundred followers for our page. Spending some money and building up from this stage is not going to be very difficult for your brand.

Keep them engaged with great content

An awesome design will not have any value if it is not backed up with some entertaining contents. It is difficult to ignore the importance of content now. However, only uploading great content is not going to do any good to your brand. You need to play with the content wisely.

You should be updating and responding to all the comments on a daily basis. Try commenting on posts created by other people or other similar brands. When you get any comment or inquiry about your own app, don’t just respond with a ‘thank you’ or ‘sorry’, try to stir up a conversation instead.

Support all your images and videos with some catchy tagline and questions. This will allow the audience to give their own opinion. In turn, it will create a unique bonding between your app and the audience. This is one of the easiest app pre-launching strategies that marketing gurus recommend.

Don’t miss the schedule

Handling all the social networking sites can be a bit tricky with passing time. You need to do a trial and error experiment before actually fixing your daily social media uploading schedule. Exploring all the permutation and combination to check what works best for you is always recommended.

Track your social media accounts to see which social media strategy is working best for your app. You have to check how your users are reacting to the posts and their timings.

You can start with 2 posts per day on Facebook, Linkedin, and Instagram. Twitter needs a little more rigorous marketing activities than that, you can move ahead with 6 to10 posts per day on Twitter to get your hashtag trending.

You can create a chart and divide it in different hours. For Facebook posting, choose early afternoon and lunch hour or a late in the evening just before the ending of the official hour. You can choose anytime for Linkedin, but it has to be within the business hours. You can choose anytime to upload your content on Instagram as it is quite consistent throughout the entire day.

Keep the time zone of the majority of your targeted audience in mind while conducting the app launching activities on social media.

Create app launching contest or events

During the pre-launching stage, nothing can be better than giving away few prizes to convert social media browsers into loyal users. Try creating some interesting app launching events to attract the attention of thousands of social media audience.

This has to be supported by great prizes, discount coupons, and lot more things. You can sit and chalk out what all can be given away to convert a lead.

Social media is a great platform to gain millions of loyal users. You just need to keep them engaged with some intriguing contents, amazing discounts, and tempting giveaways.